A Look Ahead: What Programmatic Will Mean for Location-Based Media in 2014

At least once a week, I’ll see a story or overhear a conversation in which someone says programmatic media buying is killing independent media agencies.  People will ask me my thoughts on the matter, and I’ll usually chuckle a little and tell them there’s nothing to be afraid of.  But the questions—and the articles and conversations—keep coming. […]