3 Big Changes in 16 Years Selling Out-of-Home, from a Lamar Veteran (Billboard Insider)
Insider interviewed Jim Lyke. We had just built our first digital board when I started there and we sold it like we sold perm boards. We sold six advertisers for a year and most of the advantages of digital – most of our advertisers didn’t take full advantage of that. […]
billboardinsider.com
Wed, Oct 19, 2022 at 5:34 PM
Wed, Oct 19, 2022 at 5:34 PM