2013: RTB, Programmatic Buying and What we Can Expect in 2014

Graham Wylie, marketing director at AppNexus, examines this year’s industry moves towards real-time bidding and explores what marketers, agencies and brands can expect next year. The Oreo 2013 Superbowl tweet ‘you can still dunk in the dark’ marked a coming of age for second-screen audience engagement. […]