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Newsweek: Gay Dating App Scruff Puts 48-Foot Digital Billboard Near Super Bowl Stadium, Sees Usage Uptick

As football fans make the drive to Arizona’s University of Phoenix Stadium for the Super Bowl, they will see two 48- by 14-foot digital billboards featuring a couple of buff men in a locker room, holding footballs. The first ad is on the highway leading up to the arena, with the second directly next to the stadium in the parking area. […]

newsweek.com
Sat, Jan 31, 2015 at 12:09 AM

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DOOH Campaigns: Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game (trendhunter)

Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. […]

trendhunter.com
Fri, Jan 30, 2015 at 6:03 PM

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Posterscope host ‘The Pioneers’ – An audience with Sir John Hegarty

On the morning of the 13th January, Posterscope welcomed the media community to its inaugural ‘The Pioneers’ event which to0k place at the Soho Hotel. The guest of honour was Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH). […]

pioneeringooh.com
Fri, Jan 30, 2015 at 5:16 PM

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Dave Haynes’ Preset DSE Mixer Sponsors Set

  The details are coming together on the annual Preset Group DSE Mixer, and barring something crazy, I should have ticket registration up early next week for the March 10 event. As always, there is a cap on attendance, and the tickets tend to go as fast as within 24 hours. […]

sixteen-nine.net
Fri, Jan 30, 2015 at 3:16 PM

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South Africa: Digital OOH at Nelspruit Bus Terminal faces 1 million monthly passengers (DSConnection)

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digitalsignageconnection.com
Fri, Jan 30, 2015 at 2:24 PM

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DSConnection: 5 Cool Tools for Content Creation

In TV news they call it “feeding the beast,” an expression that works for digital signage, too. Like its cable TV brethren, digital signage has an insatiable appetite for content. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 1:33 PM

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oOh! Launches Brisbane’s Biggest and Smartest Digital Billboard (DSConnection)

The 2,045-square-foot digital billboard is the first of oOh!'s Signature Collection, a network of premium digital signs at famous locations. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 9:23 AM

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India: Good times ahead for OOH sector, but attracting talent still a challenge

Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. […]

Fri, Jan 30, 2015 at 9:22 AM

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MediaWeek: Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks several industry leaders. The Outdoor Media Centre, the marketing body for outdoor media owners, has seen better days. […]

mediaweek.co.uk
Fri, Jan 30, 2015 at 12:47 AM

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NYC subway becomes hot startup ad spot with DOOH (upstart)

Carly Zipp, a spokeswoman for Outfront Media, which sells the space for the MTA, said tech advertising really started up in earnest about two years ago as brands discovered its strength in reaching millennials. […]

upstart.bizjournals.com
Fri, Jan 30, 2015 at 12:46 AM

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FBI buys ‘End Corruption’ digital billboard ads on Lamar network

Caran says the ad space was paid for by the FBI, and the same ad showing up on multiple digital billboards at the Lake of the Ozarks is appearing on approximately 4,000 similar ones across the country. […]

lakeexpo.com
Fri, Jan 30, 2015 at 12:45 AM

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DOOH Campaigns: Range Rover Sport – hear the engine (kinetic)

EXECUTION: Working with Land Rover’s creative agency, RKCR, and Grand Visual, we developed the first OOH interactive installation combining digital and sound in order to showcase the amazing roar of the Range Rover Sport engine. […]

Fri, Jan 30, 2015 at 12:40 AM

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DOOH Campaigns: ‘This Girl Can’ on JCDecaux network for Sport England

Committed to helping people and communities across the country to create sporting habits for life, Sport England is using the broadcast nature of OOH to get their message to the nation with the aim to get more women and girls playing sport. […]

Fri, Jan 30, 2015 at 12:32 AM

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MediaPost: The Real Reason Google Glass Failed

Wearable tech is all the rage — and yet Google killed off their Glass Explorers program last week. Why the sudden change in direction? Digital Trends offers a plausible theory: We humans will wear almost anything as jewelry, but we’re much more conservative when it comes to our faces. […]

mediapost.com
Thu, Jan 29, 2015 at 6:29 PM

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First-time advertisers gamble on Super Bowl ads (miamiherald)

More Super Bowl ad rookies will be trying to score a touchdown this Sunday. There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling good in the most recent economic recovery. […]

miamiherald.com
Thu, Jan 29, 2015 at 6:18 PM

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