Studies indicate that in 2013 approximately 25 percent of all business decisions, valued at one million dollars and above, were made by golfers. That, among many other reasons, explains why golfers are a coveted target audience for advertisers. […]
August 4, 2014 9:10 AM EDT STAMFORD, CT (PRWEB) August 04, 2014 Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark released today. […]
NEW YORK, Aug. 4, 2014-- A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver more impressions among 18-49 year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks. […]
MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More NEW YORK, July 30, 2014 -- The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit. […]
Gloss TV (part of Gloss Media) is a nationwide network of digital signs in upscale nail salons and spas, headquartered in New York. The screens are installed in over 50, 000 locations and target a lucrative high-income clientele. Advertisers take advantage of Gloss TV’s captive audience and extended dwell times. […]
DPB: +13.0% TOTAL U.S.: +0.9% NEW YORK, April 14, 2014-- The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television. […]
Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]
7. Is content really King or is it the Emperor who has no clothes? Most of the industry insiders are tired of the ubiquitous "Content is king" mantra. Nobody argues with it, but, ironically, very few networks follow it. […]
6. Media currencies: advertisers will pay-per-what? Joint efforts by DPAA and Nielsen Media have brought a semblance of uniformity for some larger networks comparing them to television audiences via Nielsen's Fourth Screen Audience Report. […]
5. Audience and ROI measurement: no industry-wide solution yet. One of the differences between online advertising and digital signage is in the ease of audience measurement. […]
4. Aggravation of aggregation. The past 3 years have seen several DOOH ad space aggregators go out of business. […]
3. Lack of comprehensive, reliable media buying tools. […]
2. Software price compression reality. The presence of so many software companies is a sign of market immaturity. […]
Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? In the past few years the digital signage/DOOH industry has achieved several critical milestones and overcome many of the barriers on its way to becoming part of mainstream media. Some initial guidelines and best practices have been introduced by trade organizations. […]
