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Mark Flys of FEPE: why out of home advertising is growing globally (moreaboutadvertising)

Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]

moreaboutadvertising.com
Wed, May 27, 2015 at 12:47 AM

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Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities (marketingcharts)

Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. […]

marketingcharts.com
Tue, May 26, 2015 at 3:10 PM

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Innovators Advocate Transforming Digital Out Of Home Leaders Into Consumer Engagement Brands

Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]

Tue, May 26, 2015 at 11:23 AM

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Digital Billboards. Do Smaller Cities Need Them? (daktronics)

Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. […]

blog.daktronics.com
Tue, May 26, 2015 at 8:31 AM

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OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. […]

oaaa.org
Mon, May 25, 2015 at 2:25 AM

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Out of Home Advertising Up 4.7% in Q1 2015

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oaaa.org
Thu, May 21, 2015 at 8:00 PM

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FEPE partners with international consortium to deliver audience measurement for digital out-of-home advertising

FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Editorial
Wed, May 20, 2015 at 12:28 AM

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Canadian Out-of-Home Measurement Bureau (COMB) Releases New Guides to Assist Media Buyers

Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]

Tue, May 19, 2015 at 11:54 PM

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16:9: Pattison Onestop Rolls Out New Big Screen To Mobile Service

The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]

sixteen-nine.net
Tue, May 19, 2015 at 3:18 PM

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Proxama and Eye Airports bring beacon technology to UK’s busiest airports (retailtimes)

Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]

retailtimes.co.uk
Mon, May 18, 2015 at 5:20 PM

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AdWorld: Convenience Shoppers Influenced by Advertising

The research was carried out by iReach on behalf of the OOH agency Kinetic and GroupM and used a combination of eye-tracking technology and interviews to determine the shopping habits of a selection of 200 convenience store (c-store) shoppers. […]

adworld.ie
Fri, May 15, 2015 at 7:07 PM

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Ad agency Barton F Graf 9000 wins OAAA’s account to make US out-of-home posters more creative

Barton F Graf 9000 has won a new account to promote The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7bn out of home industry. Gerry Graf, Saatchi & Saatchi NY“Innovation in OOH advertising has made it the place to be for groundbreaking creative. […]

moreaboutadvertising.com
Fri, May 15, 2015 at 6:46 PM

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Heathrow Terminal 2 digital signage ‘journey comparison generator’ kiosks compare fares to London (DSToday)

In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]

digitalsignagetoday.com
Fri, May 15, 2015 at 6:42 PM

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16:9: Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question

When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]

sixteen-nine.net
Fri, May 15, 2015 at 11:40 AM

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16:9: SEC Filings: Creative Realities Carries On Ronin’s Red Ink Ways

Red ink seems to follow Wireless Ronin around, even as the company is now part of Creative Realities. The company has released its 2014 financials, which are something less than stellar and may support the rumour that the business is for sale. Adrian hangs out with money guys like Marc Boidman, so I pretty much assume his post is accurate. […]

sixteen-nine.net
Thu, May 14, 2015 at 3:42 PM

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