The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015. […]
As media buyers and brands look to move more towards cross-platform advertising and away from looking at media in single siloes, out-of-home media’s connection to mobile marketing should be considered more often when it comes to an ad campaign’s initial planning phase, according to a recent study by the Outdoor Advertising Association of America. […]
“The endless possibilities of OOH are a well-kept secret,” said Sarah candidly. “I was gobsmacked by how out-of-home media owners worry about what their competitors are up to more than engaging consumers and competing against other media! This has historically slowed our collective ability to educate advertisers about the multi-channel campaigns we already execute. […]
Digital outdoor set to overtake traditional posters in 2019. Outdoor advertisingThe UK is the digital capital of Europe and London is the core of the UK’s OOH market, thanks to large players like JCDecaux, Clear Channel, Exterion and Primesight and the innovators Ocean, Outdoor+ and Amscreen. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. Being a consumer, I was impressed with and intrigued by OOH campaigns, particularly digital ones, though didn’t understand all capabilities. […]
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]
We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]
Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. […]
Here are 6 outstanding OOH Canadian ad campaigns from 2015 so far: This campaign is a perfect example of how OOH can sometimes overlap with experiential. This ad is a typical TTC bus shelter; the only difference is there’s no entrance for the shelter. […]
Denver-based signage software firm Four Winds Interactive got a nice little nod recently from the tech-centric market analysis firm Gartner, listing it among a tight selection of Cool Vendors for Content Management for 2015. […]
KFC has the most billboards in South Africa. Banking is the most active sector using billboards, and FNB is the most active banking brand. Eating out is the second most active category. […]
One industry that I have found to be excelling in the digital age is out of home, or digital out of home as it is fast becoming. Out of home has evolved from tall stone obelisks in Egyptian times to posters, video screens and interactive digital screens. […]
SYDNEY: Leading Outdoor media provider, APN Outdoor, has teamed up with Maybelline NY, their media agency, Carat Melbourne and OOH specialist Posterscope, for a new head-turning, large format billboard campaign promoting the cosmetic giant’s 100th year in business. The campaign uses APN Outdoor’s premium billboard format The LUX Collection as a key part of its media strategy. […]
