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STRATACACHE Expands Product Portfolio With Acquisition Of Vertigo Digital Outdoor Menu Board Product

DAYTON, Ohio, July 29, 2016 /PRNewswire-iReach/ — STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of the Vertigo QSR Outdoor Digital Menu product line from Civiq Smartscapes. […]

digitalsignageconnection.com
Fri, Jul 29, 2016 at 9:03 AM

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Astral Out of Home Becomes Exclusive Out-of-Home Advertising Operator at Toronto Pearson International Airport (Canada Newswire)

AOOH's agreement with Toronto Pearson adds to 2015 agreements with Vancouver International Airport, Ottawa Macdonald-Cartier International Airport, and Halifax Stanfield International Airport, as well as previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports. […]

newswire.ca
Wed, Jul 27, 2016 at 7:19 AM

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Back to Blunt

James Blunt, the English singer-songwriter and former reconnaissance officer for the British Army who burst onto the international music scene with his debut album Back to Bedlam in 2004, has returned to the public spotlight quite literally with a collaborative campaign at Bluewater Retail and Shopping Centre. […]

digitalsignageconnection.com
Thu, Jul 21, 2016 at 3:27 PM

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Kym Frank on Geopath and the Future of Audience Location Measurement (Billboard Insider)

Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. […]

billboardinsider.com
Mon, Jul 18, 2016 at 5:15 PM

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OAAA’s Myron Laible on State and Local Outdoor Regulations (Billboard Insider)

I work to preserve, protect, and enhance the industry’s OOH media assets. This is done, in part, by building and maintaining an extensive on-line regulatory and legislative “tool kit” for members. To keep pace with current issues facing our industry, relevant data and facts are researched and published. […]

billboardinsider.com
Sat, Jul 16, 2016 at 2:00 AM

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JCDecaux joins the Internet Advertising Bureau UK (JCDecaux)

One of the UK’s leading OOH advertising companies, JCDecaux, has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence. The UK not only has one of the highest share of ad dollars going in to digital based media but also has one of the most progressive digital OOH sectors in the world. […]

Thu, Jul 14, 2016 at 7:41 PM

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Six case studies that show how digital out-of-home advertising is changing (eConsultancy)

In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples. The OOH landscape - automation of dynamic and contextual advertising. Both Clear Channel and JCDecaux have what are effectively digital content management systems. […]

econsultancy.com
Thu, Jul 14, 2016 at 7:40 PM

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Out of home media buyers bare all (AdNews)

AdNews picked the brains of two out of home (OOH) experts, MEC’s national head of investment and activations, Claire Butterworth, and Posterscope Australia managing director, Joe Copley, to find out their thoughts on static vs digital and the next big thing in outdoor. […]

adnews.com.au
Wed, Jul 13, 2016 at 9:34 PM

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The Dynamic Difference – Using Real-Time Creative to Stand Out from the Crowd

This is a four part series exploring the blurred lines between digital and OOH. […]

thoughtleadership.oaaa.org
Wed, Jul 13, 2016 at 4:12 PM

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Posterscope USA launches recently acquired ad tech platform Liveposter in the US

The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]

usa.pioneeringooh.com
Wed, Jul 13, 2016 at 12:45 PM

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16:9: Digital Signage Display Market Growing At 8.3% Annual Clip: IHS

The research firm IHS has pushed out new data suggesting the global market for digital signage and professional displays is now  growing at a compound annual growth rate of 8.3 percent, with 4.4 million units moved last year and 7.7 million expected to move by 2020. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 7:52 PM

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PATTISON Outdoor Launches Metro Station Domination for TD Canada Trust’s New Ad Campaign (Market Wired)

Canada's largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system, announces a new station domination for TD Canada Trust in the TTC's Bloor-Yonge Station. Running until the end of July 2016, the campaign showcases the Samsung 40" smart TV that new clients can receive when they switch to TD Canada Trust. […]

marketwired.com
Tue, Jul 12, 2016 at 6:02 PM

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Posterscope Donates billboard space for Read to a Child campaign

Read to a Child is a nonprofit organization that creates better opportunities for children and strengthens society as a whole by inspiring adults to read to them. Research proves that regularly reading aloud to a child significantly impacts his or her literacy skills, and thus, his or her likelihood for success. […]

usa.pioneeringooh.com
Mon, Jul 11, 2016 at 4:00 PM

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Renault Debuts Vehicle Recognition Tech in Roadside Ad Campaign (Automotive World)

Developed and tested over the past 12 months by Digital Out-Of-Home (DOOH) advertising specialists Ocean, the vehicle recognition technology will be used for the first time at their Holland Park Roundabout location in West London. The unique campaign, featuring the French car brand’s all-new compact family hatchback, is based on the popular car journey game, I-Spy. […]

automotiveworld.com
Mon, Jul 11, 2016 at 1:03 PM

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Ocean Introduces Pioneering Vehicle Recognition Technology

Ocean today (Monday, July 11) unveils a step change in the way advertisers can target drivers using pioneering out of home vehicle recognition technology. Developed and tested over the past 12 months, vehicle recognition rolls out for the first time with a campaign featuring the All-New Renault Mégane. […]

digitalsignageconnection.com
Mon, Jul 11, 2016 at 8:54 AM

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