Advertisers are using OOH to capitalize on campaign season There have already been lots of election-related billboards this year. Many are surprisingly creative. Some of them support one of the candidates. […]
This is the first of two articles about ASX listed outdoor advertising companies APN Outdoor Group Ltd (ASX: APO), oOh!Media Ltd (ASX: OML) and QMS Media Ltd (ASX: QMS). Outdoor advertising is a thriving industry, unlike other traditional forms of advertising such as print and television which are losing market share to online channels. […]
How is your company addressing or circumventing smartphone obsession? […]
How is your company addressing or circumventing smartphone obsession? We’re excited about it. We see opportunity with both OOH-driven mobile engagement metrics and consumer insights driven by carrier data. […]
How is your company addressing or circumventing smartphone obsession? […]
As of next year, 360 of Paris’ media kiosks are to be modernised with digital self-service and recharging functions. An additional 100 kiosks are to receive external DooH touch screens. Digitalisation knows no boundaries: even the classic Paris street defining newspaper kiosks are to receive the digital treatment. […]
Technology was one of the key themes of the “Best practices and future trends in Multiscreen” panel at the DSS 2016. The panel – which consisted of Benjamin Wey / Goldbach, Eva Adelsgruber / 7Screen, Tilman Rotberg / GfK and Dr. Kai-Marcus Thäsler – also agreed that creatives are in strong demand. […]
Atlanta – Digital Signage Connection (DSC), the news and information portal supported by Digital Signage Expo as its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday, Aug. 25 at 2 p.m. EDT. […]
Webinar: The Evolution & Acceptance of Programmatic Advertising Date and Time: Thursday, August 25, 2016, 2 p.m. – 2:30 p.m.EDT REGISTER HERE Summary: Programmatic Advertising is a buzzword these days, but some say that the digital signage industry is years away from proper implementation. […]
Matthew Dearden has confirmed that he will stay on as president of European OOH media body FEPE, despite stepping down as Clear Channel Europe president last month. Dearden has said he will remain until the end of the year, if not longer, at the invitation of the FEPE worldwide board. […]
Sterling, VA – August 2, 2016 – (Newswire.com)—Digital signage has reached maturity where the technology itself is a proven delivery mechanism. The focus is now shifting to content and its ease of deployment. Content is what customers/employees interact with, not digital displays or media players. […]
TfL contracts can be notorious black holes for OOH contractors. Exterion Media (formerly CBS Outdoor) recently retained the even bigger London Underground contract despite years of wrangling with TfL over costs when advertising took a dip following the banking crisis of 2008. Exterion beat JC Decaux to the contract, supposedly worth £1.1bn. […]
Out of home advertising is one of the fastest growing market sectors, but when our attention is no longer focused wholly on the road, will roadside OOH continue to deliver? Simon Lawson says "yes, more than ever". […]
The OOH campaign imagined by Shiseido in Hong Kong led to a combination of firsts – the debut of its UV ray protection product line and the first-ever transit shelter sampling system relying on UV index readings. […]
The OOH campaign imagined by Shiseido in Hong Kong led to a combination of firsts – the debut of its UV ray protection product line and the first-ever transit shelter sampling system relying on UV index readings. […]
