What are the criteria for picking a CMS amongst the myriad of options out there? For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. […]
Fox revealed a creative for their Lethal Weapon remake in Times Square. The 3-D billboard features a red car crashing out the front of a high rise building and falling onto the Fox logo on a screen below. The camera then zooms back to the stars of the show Riggs and Murtaugh who are puzzled. […]
This is clever – a stadium LED board that changes orientation based on a schedule and type of content, and pivots so that it’s viewable from different angles around the grounds. […]
US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to be making inroads in the battle for consumers’ attention. […]
What are some of the best ways to make use of facial recognition? Most experts in facial recognition and OOH feel that eye-tracking and facial recognition are critical to the industry’s movement towards better measurement. The thought is that camera technology can “prove” that OOH network audiences are viewing the content/ advertising. […]
What are some of the best ways to make use of facial recognition? […]
What is different about the Daktronics approach to selling ad space compared to the rest of the industry? Chaz: While others may offer a control solution, we have created our own with a proprietary ad grid. This grid lets our customers decide how much money they would like to make. […]
How Marketing Will be Impacted by Self-Driving Cars. Out of home. Billboards have traditionally been an effective though constrained medium due to the lack of time drivers can look at them. […]
New interactive Out-of-Home technology meets ancient Zen relaxation techniques in this installment of our Installation of the Week. JCDecaux has done it again with the world’s first and only outdoor digital coloring books amidst the hustle and bustle of Sydney and Melbourne, Australia. […]
U.S. DOOH revenue jumped 11 percent to $2.71 billion in 2015, according to a new report from PQ Media. The company says that was the fastest growth rate in five years. […]
Here are two recent campaigns that show how OOH and mobile can work together to create consumer interaction. Toyota Mobile Test Drive. In a bid to appeal to tech-savvy millennials, Toyota developed a campaign with agency Saatchi & Saatchi that put mobile at the centre of their out-of-home, digital, television and social media efforts. […]
By Rosanne Caron, President, OMAC/COMB. As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize mobile and OOH to interact with active people on the path-to-purchase – turning airports, shopping malls, bus shelters and subway/LRT stations into points of sale. […]
As the cost of TV advertising grows and the candidates are competing with the Rio Olympics for television space, the candidates are turning more to out of home (OOH) advertising. For out of home advertising, think highway billboards, splashy digital displays in Times Square, inside taxi cabs and on buses, among many other options. […]
New York City has many well-deserved nicknames—NYC, The Big Apple, Gotham, The Capital of the World—because it’s a global crossroads, a metallic monument of human achievement and the center of the universe as modern civilization knows it. […]
This is the second article of two articles aiming to identify which of APN Outdoor Group Ltd (ASX: APO), oOh!Media Ltd (ASX: OML) and QMS Media Ltd (ASX: QMS) is Australia’s best outdoor advertising stock. […]
