The global market for digital signage and professional displays (public displays, public-display TVs and consumer TVs used in digital signage and professional applications), will grow at a compound annual growth rate of 8.3% (from 4.4 million units in 2015 to 7.7 million in 2020), says IHS Technology. […]
The global market for digital signage and professional displays (public displays, public-display TVs and consumer TVs used in digital signage and professional applications), will grow at a compound annual growth rate of 8.3% (from 4.4 million units in 2015 to 7.7 million in 2020), says IHS Technology. […]
The global market for digital signage and professional displays (public displays, public-display TVs and consumer TVs used in digital signage and professional applications), will grow at a compound annual growth rate of 8.3% (from 4.4 million units in 2015 to 7.7 million in 2020), says IHS Technology. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? The most notable features of traditional Out-of-Home advertising have, in fact, translated perfectly to digital signage. […]
The world of business has been likened to a societal barometer. The theory goes that in the world of commerce organisations looking for a competitive edge are more likely to become early adopters of new ideas and technologies. […]
Astral out of Home has been leading the way in the last year in Canada’s digital and analogue airport advertising market. The company is now market leader in this segment with three of Canada’s largest airports in an ever-increasing portfolio of clients. As of August 2016, Astral Out of Home (AOOH) will exercise all advertising rights in Toronto airport. […]
From personalized messaging and RFID tags to demographic parameters, the work of Alvin Toffler and all relevant subject matter in between, Partner/Chief Operating Officer at Billups Rick Robinson and Platt Retail Institute’s Director of Global Marketing & Communications Margot Myers discuss the future of programmatic advertising by expanding on their answers to previous Ask the Board prompts. […]
Who knew that Out-of-Home advertising scores higher than any other media type in Purchase Intent ... BUT only when the creative is good! Alas, since very few OOH ads are pre-tested, there are far fewer successful OOH ads than there could be. […]
“For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. […]
Paraguay’s largest local network of indoor and outdoor displays converts to Broadsign’s platform Asunción, Paraguay. August 23, 2016. Broadsign International, LLC has been selected by Paraguay’s largest local digital out-of-home network, JWF Group, to power its network of displays. […]
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Ken Sahlin, CEO of DOmedia. Mel Stott: DOmedia calls itself the leading software platform provider for planning and buying out-of-home advertising. […]
“We have tested different facial recognition technologies, and I’ve seen some great campaigns using them. As this technology continues to get more accurate, I can see emotions being the biggest use case in the OOH space. […]
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
APN Outdoor has lost a third of its value after warning of weaker market conditions in the out of home advertising market, with the share sell off extending to rivals Ooh Media and QMS Media which also suffered heavy falls. […]
APN Outdoor has reported a 10% revenue growth in the six months to 30 June 2016, but has downgraded its market guidance for the rest of the year due to a 'soft' advertising market. The out of home (OOH) company saw revenue increase on the previous year to $150.6 million and earnings before interest, taxes depreciation and amortisation (EBITDA) up 31% to $34.8 million on the previous year. […]
