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The Role Beacon Technology will Play in the Future

Atlanta – Digital Signage Connection (DSC), the news and information portal supported by Digital Signage Expo as its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday, Sept. 29 at 2 p.m. EDT. […]

digitalsignageconnection.com
Mon, Sep 12, 2016 at 10:33 AM

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BEAMS Arts Festival extends beyond Chippendale with dynamic digital out-of-home

SYDNEY, September 9th, 2016 – Imagery capturing the BEAMS Arts Festival experience will be shared with thousands via digital out-of-home in the lead-up to and during the cutting-edge arts festival. From September 12th, APN Outdoor will display vibrant Instagram content from the festival’s Instagram account on their Elite Screen in Lilyfield. […]

digitalsignageconnection.com
Fri, Sep 9, 2016 at 1:28 PM

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Posterscope drives programmatic Out of Home innovation with global first campaign for Patties (Campaign Brief)

In what is claimed to be a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand, Patties Foods, using Digital Out of Home (DOOH) programmatic technology available through Val Morgan Outdoor's (VMO) Shop network - a path to purchase digital outdoor network within retail environments. […]

campaignbrief.com
Fri, Sep 9, 2016 at 12:20 AM

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Sainsbury’s Launch Live Digital Out of Home Campaign to Champion UK Paralympic Team Competing at Rio 2016

Today, Sainsbury’s is launching a nationwide dynamic digital out of home (DOOH) campaign which will see screens across the UK running live copy to champion the UK Paralympic Team competing at Rio 2016. The creative features photographs of individual athletes when they were young children, followed by current day shots of them as Paralympic champions excelling in their sport. […]

digitalsignageconnection.com
Wed, Sep 7, 2016 at 5:42 PM

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“On the Go” Kiosks Provide Real-Time Games and Travel Info for NYC Subway Riders

Every time you turn around in New York City, the vast network of digital connections and opportunities for interactivity seem to increase exponentially. This time, it’s underground in the subway. […]

digitalsignageconnection.com
Wed, Sep 7, 2016 at 12:49 PM

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Digital Signage Network: How to Provide Targeted Advertising

LINKETT enables your digital signage network to collect real-time data to generate performance analytics. This is because it gives you (and your clients) a better understanding of how consumers respond to advertising content, so you can measure, improve, and report your campaign’s performance But it doesn’t stop there. […]

linkett.com
Tue, Sep 6, 2016 at 3:22 PM

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The Halo and The Boss land at Melbourne and Sydney Airports

Out of Home advertising company oOh!media is leading the charge in airport environment innovation with the launch of two state of the art digital screens in Melbourne and Sydney. Dubbed The Halo in Melbourne and The Boss in Sydney the full motion screens have been installed in high dwell-time locations to maximise audience engagement. […]

digitalsignageconnection.com
Tue, Sep 6, 2016 at 10:59 AM

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A Look Ahead to the Remainder of 2016

After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted to share OAAA priorities for the balance of the year. […]

specialreports.oaaa.org
Tue, Sep 6, 2016 at 8:14 AM

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Is digital dumbing down out-of-home? (Campaign)

A view from Mark Henson, Primesight. As tech is competing with the purest form of the oldest medium, static out-of-home, have we forgotten how to create classic posters? When was the last time you saw and remembered a classic poster such as the Landrover Hippo ad or the 500cc series that turned Fiat’s fortunes around? […]

campaignlive.co.uk
Mon, Sep 5, 2016 at 3:25 PM

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Australia’s out of home ad revenue up 20 per cent in Aug (Pro Print)

The Out-of-Home (OOH) industry's net revenue was $62m for August, an increase of 20 per cent from the same month last year, which posted a net revenue of $51.6m, amnd was itself a record August. Year-to-date revenue for OOH has increased by 18.2 per cent, tracking at $480.4m, up from $406.3m for the same time last year. […]

proprint.com.au
Mon, Sep 5, 2016 at 2:55 PM

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Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign across Minnesota

Minneapolis, Minnesota — Polaris and Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), together with Congressman Erik Paulsen, today unveiled an anti-human trafficking awareness campaign to run on 53 digital billboards throughout Minnesota. […]

digitalsignageconnection.com
Fri, Sep 2, 2016 at 4:33 AM

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Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Minnesota (Business Wire)

The new anti-human trafficking awareness campaign is running on 53 digital billboards throughout Minnesota. It will alert victims how to reach out for help through the National Human Trafficking Resource Center (NHTRC) (1-888-373-7888), as well as raise awareness about the true nature of modern slavery. […]

businesswire.com
Thu, Sep 1, 2016 at 5:51 PM

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Webinar: The Role Beacon Technology will Play in the Future

Date and Time: Thursday, September 29, 2016, 2 p.m. – 2:30 p.m. […]

digitalsignageconnection.com
Thu, Sep 1, 2016 at 4:36 PM

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Turbulent Times at Outsmart Raise a Number of Questions for the UK Out-of-Home Media Sector (Screen Media Daily)

Is it time to establish a Digital OOH industry body, as distinct from the current generic approach? This topic has raised its head on a few occasions in recent years and the industry remains undecided. The last time the debate came up was well before any hint of a downsized Outsmart and news of JCDecaux joining the IAB. […]

Wed, Aug 31, 2016 at 7:50 PM

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Irish Out Of Home Advertising Market Now Worth €54m (Business World)

The growth in Out of Home (OOH) Advertising continues according to Kinetic Ireland, the OOH media agency, with the market showing an 8% increase for the first half 2016 compared to the same period last year. Overall expenditure for Out of Home was approximately €54 million across large format billboards, 6 sheets, digital OOH formats, transport and targeted media. […]

businessworld.ie
Wed, Aug 31, 2016 at 7:01 PM

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