Here’s what’s up with the now annual gathering of the clans. There are several events Oct. 24-28, from cocktail parties and open houses to conferences – set around Manhattan. One is digital OOH advertising and one is experiential design, but they’re all placed under the digital signage umbrella to fill out the week. […]
Ayuda Systems (“Ayuda”), a global software leader for out-of-home advertising announced today at DMEXCO 2016 that it has introduced a new company called AYUDA[x](http://www.ayudax.com?utm_source=rss&utm_medium=rss). […]
Quividi, the #1 Audience & Context-Aware platform for DOOH and Digital Signage, announces that Eric Penot has joined its Board of Directors. Eric Penot is currently the COO of SiliconCore Technology, where he leads Sales, Marketing and Customer Support. From 2009 to 2015, he was Group Vice President Digital Media for JCDecaux. […]
Canada’s largest Out-of-Home (OOH) advertising company and a leader in transit advertising media sales, today announced a new contract with the City of Richmond for its Transit Shelter (TSA) and Bus Bench Advertising inventory. […]
As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. […]
Portuguese beer brand Super Bock centered its most recent OOH campaign on its claim to take friendship seriously and the theme that a great brew can complement great friendships. […]
Portuguese beer brand Super Bock centered its most recent OOH campaign on its claim to take friendship seriously and the theme that a great brew can complement great friendships. […]
Portuguese beer brand Super Bock centered its most recent OOH campaign on its claim to take friendship seriously and the theme that a great brew can complement great friendships. […]
Portuguese beer brand Super Bock centered its most recent OOH campaign on its claim to take friendship seriously and the theme that a great brew can complement great friendships. […]
Billboard companies are not only surviving, they’re flourishing; digital advertising spend has risen 20% in 2015 and OOH advertising has seen consistent growth over the last 24 quarters. Digital is taking media dollars from press and radio and better catering to the on-the-go audience. […]
Billboard companies are not only surviving, they’re flourishing; digital advertising spend has risen 20% in 2015 and OOH advertising has seen consistent growth over the last 24 quarters. Digital is taking media dollars from press and radio and better catering to the on-the-go audience. […]
The good news for all is that advancements in OOH have risen to, and in many cases, exceeded marketers’ elevated expectations. This is being driven primarily by the increased availability and technological capabilities of digital screen installations, paired with companion technology such as beacons, geofencing and on-site payment systems. […]
You may have recently noticed a fresh expression of the OAAA brand. Yesterday, OAAA unveiled a refreshed logo design we believe articulates the core value of the association. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank fans, the ice-hockey team turns to digital billboards. According to Rob Mattina, vice president of marketing for the Red Wings, these out-of-home (OOH) assets play an important role in the Red Wings’ marketing mix because the brand can easily change messaging to accommodate needs. […]
Numbers released from the Outdoor Media Association (OMA) reports out-of-home (OOH) signs are booming with year-on-year growth as audiences expand by 20 per cent as year over the past six years. […]
