Heineken toasted its Heineken 3 beer with its biggest product launch campaign in Australia. The promotion featured JCDecaux Citylights with giant Heineken 3 bottles molded onto panel fronts and alluring ad copy about great tasting beer without the carbs or calories. The beverage company utilized an innovative approach in OOH to let Australians know that they too can “have it all! […]
Posterscope USA, a leading Digital Out-of-Home (OOH) communications specialist, along with partners Quividi, EYE Corp Media and Engage M1 designed and executed a campaign for the GMC Acadia featuring technology that anonymously detected gender, facial expression, age and composition of the passing audience and then served responsive and engaging branded content targeted to that specific audience. […]
The campaign, which ran for 8 weeks at the Santa Monica Place shopping mall, marked the first time globally that responsive facial recognition technology was linked to dynamic displays to present personalized content in an out-of-home campaign. […]
21 September 2016, London: Out-of-home (OOH) communications agency Posterscope announced today its new partnership with FEPE International. FEPE International is a worldwide association of outdoor advertising companies and represents the Out of Home industry globally in the promotion of the medium, including championing digital capabilities, new legislation, research initiatives and the adoption of new technologies. […]
Digital out-of-home has changed the face of outdoor advertising – and the future’s looking bright for this transformative medium. According to the Advertising Association/Warc Expenditure Report, DOOH claimed a 31% share of total out-of-home adspend in 2015 – set to rise to 40% in 2017. […]
Dentsu Aegis Network today announces the acquisition of C2C Outdoor, a leading boutique out-of-home agency. C2C Outdoor will be powered by Posterscope US, the group’s out-of-home specialist agency, and will transition to operating as Posterscope over the next few months. […]
Guest Post: Brett Farley, NanoLumens Out Of Home (OOH) advertising has exploded with the implementation of digital technology, with nearly 62% of all OOH advertising now done using digitally-enabled displays. In 2010, digital content delivery made up just 9% of total OOH revenue. […]
OOH has a storied history that can be traced to obelisks in Egypt, circus posters in the 19th century, and a holiday campaign from Coca-Cola in the early 20th century. Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report. […]
Here at LINKETT, we speak to a lot of digital out-of-home advertising networks, media planners, and brands that are interested in what we do. We get a lot of questions, so we decided to make a list of the top 5 most common questions about LINKETT and digital signage analytics. Who better to answer them than our Co-Founder and CEO, Douglas Lusted? […]
The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every turn. But the new characters in the OOH narrative turn out to be good. […]
Signals a strategic shift from measuring impressions to measuring audience location Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, officially launched its new brand today at its annual board of directors meeting in New York City. […]
Bluetooth beacons have been turned into interactive digital signage players by one of the largest manufacturers of the high buzz factor radio transmitters. The Polish start-up Estimote has announced a new product called Estimote Mirror, a dongle that plugs into the back of any display that has an HDMI and USB port (if they are next to each other). […]
BROOKINGS, S.D. – Sept. 16, 2016 – The people in Glasgow, Scotland, are enjoying new sights as they pass by The SSE Hydro Arena as Forrest Media has selected Daktronics (NASDAQ-DAKT) to install a two LED video displays to share brand and advertising messages with the masses. […]
If you were at a bar, and decided it was time to pull the eject lever and head home, would you whip out your smartphone to see the subway or Uber availability situation, or consult a jukebox screen? […]
MOVE (Measurement of Outdoor Visibility and Exposure) recently announced the findings from its 2016 data update, revealing the national audience for Out-of-Home (OOH) has grown by 2.8 percent year-on-year. This is the sixth successive year of audience growth for the industry, with OOH audiences increasing a total of 20.3 percent since 2010. […]
