For one month, EYE Corp Media polled users of its AMI Entertainment Group DooH network in 23,000 bars and nightclubs for the US presidential election campaign. […]
Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its revamped commercial raison d'être. Key to realising this ambition is its planned programmatic offering – dubbed Exterion Saxon – an offering it hopes to bring to market in 2017. […]
Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. […]
Quividi, the #1 Audience & Context Aware platform for DOOH and Digital Signage, announces that Brett Warner has joined the company as Head of Business America. In this role, he will focus on building out the US operations, growing programmatic partnerships and evangelizing the benefits of Quividi’s platform for operators, brands, and manufacturers. […]
The world’s first programmatic OOH campaign, using the best of online and digital OOH technology to realise the true power of OOH as a digital media channel. […]
Those who reject the idea of fully automated vehicles on the road are missing the point – they’re already here. True, they’re not like the car from Knight Rider with its unfeasibly long list of features but they are backed and developed by innovative brands such as Ford, Volvo, Tesla, Google and Uber. It’s been a long journey to this point, perhaps longer than you think. […]
The Out-of-Home (OOH) industry posted an increase of 14.2 per cent on net media revenue year-on-year, ending the quarter with $185.5 million in net media revenue, up from $162.4 million* for the same time last year. […]
Digital Out-of-Home (DOOH) business, Shopper Media Group, has added the Northern Territory to its portfolio of over 150 shopping centres nationally. The latest signing has Shopper Media Group on track to installing more than 1000 Smartlite digital advertising panels across 300 Australian shopping centres by the end of 2016. […]
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. […]
Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.) We used to avoid the press (or run). Now we embrace the press, ready to tell our story. […]
What are the most important audience metrics and why? […]
Working in conjunction with Dentsu Aegis Network sister agency Dentsu Mitchell and creative agency, GPY&R, Posterscope rolled out its new capabilities with an Australia Post campaign which allows consumers at around 550 OOH locations across the country to geo-locate their closest parcel locker and retrieve maps and directions. […]
Heineken toasted its Heineken 3 beer with its biggest product launch campaign in Australia. The promotion featured JCDecaux Citylights with giant Heineken 3 bottles molded onto panel fronts and alluring ad copy about great tasting beer without the carbs or calories. The beverage company utilized an innovative approach in OOH to let Australians know that they too can “have it all! […]
Heineken toasted its Heineken 3 beer with its biggest product launch campaign in Australia. The promotion featured JCDecaux Citylights with giant Heineken 3 bottles molded onto panel fronts and alluring ad copy about great tasting beer without the carbs or calories. The beverage company utilized an innovative approach in OOH to let Australians know that they too can “have it all! […]
Heineken toasted its Heineken 3 beer with its biggest product launch campaign in Australia. The promotion featured JCDecaux Citylights with giant Heineken 3 bottles molded onto panel fronts and alluring ad copy about great tasting beer without the carbs or calories. The beverage company utilized an innovative approach in OOH to let Australians know that they too can “have it all! […]
