JCDecaux North America has kept the momentum going from this summer’s 2016 Upfront event by awarding some of our most innovative clients and partners with our own version of OOH creative excellence recognition –the Upfront Innovate trophies. […]
Clear Channel UK has followed up on its recent acquisition of Arqiva’s payphone division by announcing the return of Adshel Live to London. The DOOH has begun transforming aging phone boxes in the capital into brand new connection boxes, featuring payphone services with Wi-Fi, interactive local maps, and built-in Adshel Live digital screen facilities. […]
Global Shopper Connections 2 takes us on the journey of the international traveller. The study reveals the decision-making processes, habits and motivations of high-value shoppers; where and why they shop, what type of purchases they make and their favourite destinations for shopping. […]
Paris, 27 October 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled the results of its second wave of the “Global Shopper Connections” study. This international study investigates the shopping habits, brand preferences and motivations of upscale global shoppers when travelling abroad. […]
In the last month, OAAA has refreshed its brand, unveiling a new logo the association believes articulates its core values. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. The new mark is reminiscent of older iterations of the OAAA logo with bold letters and red graphics. […]
City councillors in West Hollywood in LA have chosen a winner in a design competition for a digital OOH ad structure that will be seen by motorists and pedestrians along the famed Sunset Boulevard. Called the West Hollywood Belltower, the three-sided vertical structure is anything but a digital billboard stuck on of a pylon. […]
In the last month, OAAA has refreshed its brand, unveiling a new logo the association believes articulates its core values. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]
Vince Banks will apply years of programmatic experience to digital out-of-home. Montreal, Canada. October 24, 2016. […]
DOOH is the only segment not threatened by mobile. In fact, both media activate and enhance each other. Together, they offer data maximization, customer impression targeting, multiscreen retargeting, consumers on the path to purchase, geofencing and attribution. […]
New York, NY (PRWEB) October 18, 2016—Magnetic 3D, the industry leader in glasses-free 3D solutions, today announced the appointment of Don Mathison as Executive Vice President of Strategic Partnerships. […]
The advertising networks in office lobbies and elevators are now recognized as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format. […]
New options pop up as the demographic grows, such as a bodega network When it comes to targeting the U.S. Hispanic market, just about every medium has options that target Hispanics exclusively. There are Hispanic-focused outlets for TV, radio, online and print, in both Spanish and English. […]
Is this possibly one of the cleverest StreetArt installations? Seen by the Site Audits field force just off Croydon’s High Street, it’s a mural by English born and US based artist David Hollier as part of Croydon’s Mural Project organised by the RISE Gallery. […]
This year the COOH Awards have opened internationally for the first time and to reflect the new scale livedoohand and Fepe International have come on board as sponsors while Trevor Beattie has been announced as the chairman for the awards. The awards, which celebrate creativity within the outdoor media sector, will be announced on 23 November at the Marriott Grosvenor Square Hotel in London. […]
Using Twitter, state agencies in Georgia posted targeted emergency messages directly to digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out of home (OOH) advertising. Karlene Barron, communications director for Georgia’s Department of Transportation, described digital billboards as an “invaluable resource. […]
