Increasing the Relevancy of Digital Out-of-Home with Dynamic Content. One year ago, a WCRS digital out-of-home ad campaign created for Women’s Aid received the prestigious Gold Cannes Lions Award and had the entire advertising and DOOH industry abuzz. […]
DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. […]
ISE has partnered with invidis consulting – a firm specialized in digitalsSignage and DOOH. This has added additional weight to ISE’s digital signage offering, both in terms of exhibitors and educational content. According to the Digital Signage Yearbook 2016/17 from invidis, the Digital Signage market experienced double digit growth in 2015 in EMEA. […]
Among the media industry, it’s generally believed that digital platforms offer more data transparency and value than offline, but today’s new breed of out-of-home advertising (OOH) platforms are starting to challenge that belief. […]
TORONTO, ON, NOVEMBER 3, 2016 – Rouge Media Group, a leading North American out-ofhome (“OOH”) media company, announced today the name change of its Beauty Network to Women’s Network, and the launch of Men’s Network in both Canada and the USA. […]
TORONTO (November 3, 2016) – It’s that time of the year again for growing moustaches, getting active, and raising awareness for men’s health. […]
Via Nikkei Asian Review Monster Asian technology manufacturer Hon Hai Precision Industry, also known as Foxconn Technology Group, has announced its funding of a newly-formed startup aimed at bringing augmented reality into digital signage. […]
A lot of the deals that get announced in press releases by software vendors aren’t big enough to get more than a shrug from people outside those companies, so I don’t tend to bother writing them up. But there are ones, here and there, that are big enough and sufficiently different to warrant some attention. […]
The Out-of-Home (OOH) industry today reported a net media revenue of $78.1 million for the month of October, an increase of 10.5 per cent from the same month last year, which posted a net media revenue of $70.7 million.* Year-to-date media revenue has increased by 16.3 per cent, tracking at $625.1 million, up from $537.7 million* for the same time last year. […]
Digital signage companies have a lot to offer to help advertisers reduce these negatives and pump out more positive advertising, whether in DOOH advertising or in-store displays. […]
This seamless ad experience can even carry over outside the home, with digital out-of-home (DOOH) signage allowing advertisers to catch audiences on the go. […]
Intersection, the company that specializes in connecting cities and amping urban experiences via digital signage and interactive installations, recently launched a Digital-Out-of-Home (DOOH) ad campaign that is now running on LinkNYC kiosks and the MTA’s On-the-Go (OTG) kiosks at dozens of stations throughout the NYC boroughs. […]
JCDecaux North America has kept the momentum going from this summer’s 2016 Upfront event by awarding some of our most innovative clients and partners with our own version of OOH creative excellence recognition –the Upfront Innovate trophies. […]
JCDecaux North America has kept the momentum going from this summer’s 2016 Upfront event by awarding some of our most innovative clients and partners with our own version of OOH creative excellence recognition –the Upfront Innovate trophies. […]
JCDecaux North America has kept the momentum going from this summer’s 2016 Upfront event by awarding some of our most innovative clients and partners with our own version of OOH creative excellence recognition –the Upfront Innovate trophies. […]
