Raw Feed & Search

A new 200-UHD-screen digital signage network in Taiwan’s main railway station (DS Summit)

A new digital signage network with 200 screens was inaugurated at the train station, with 55″ 4k Digital Signage Screens employed. At the event, Hon Hai Vice President Lu Fang-ming asserted that the Taiwanese outdoor advertising market is currently an attractive prospect. According to various media reports, the creation of LinkOOH cost Hon Hai roughly 1.58 million US dollars. […]

digitalsignagesummit.org
Tue, Nov 22, 2016 at 12:25 AM

Permalink

Out-of-Home Advertising Is An Opportunity for Social Media Marketers (Social Times)

By Kenneth Brinkmann SVP of digital at out-of-home advertising agency Posterscope USA. So we know that social media has trickled its way into some OOH campaigns, but the applications to date have been fairly simplistic. A social integration might include live tweets posted onto a billboard in Times Square, for example. […]

adweek.com
Mon, Nov 21, 2016 at 12:55 AM

Permalink

How programmatic out-of-home can aid influencer marketing campaigns (Econsultancy)

One distribution option many brands probably haven't considered is influencer content delivered using programmatic out-of-home ads, which can be used to drive very specific actions among a target audience. This approach incorporates programmatic practices, and most importantly digital out of home (DOOH). […]

econsultancy.com
Mon, Nov 21, 2016 at 12:55 AM

Permalink

Digital Displays Strengthen Pennsylvania College’s Sports Medicine Curriculum

Quick Facts Facility: Moravian College Vertical: Education Location: Bethlehem, Pennsylvania Challenge: Create an interactive learning environment using technology to enhance a college’s new rehabilitation sciences department Solution: Seven 70-inch NEC E705 displays; two 80-inch NEC E805 displays; and three 90-inch NEC E905 displays Result: A new experiential learning center that will enable graduate students to become successful healthcare practitioners through extensive hands-on experience Date: OpenedMarch 23, 2016 Body: When a Pennsylvania college decided to add a new rehabilitation sciences department, it planned to open a brand-new, 45,000-plus-square-foot learning center to house the programs the department comprised, but creating the space was just one part of the undertaking. […]

digitalsignageconnection.com
Fri, Nov 18, 2016 at 11:08 AM

Permalink

16:9: Iconic London Phoneboxes Being Reimagined, Deployed As Ad Posters, Interactive Stations

These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides. The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up butt-ugly hybrid LED readout/LCD displays at the cash counters of UK convenience stores. […]

sixteen-nine.net
Thu, Nov 17, 2016 at 12:25 PM

Permalink

Global Shoppers and Fragrances: a long-standing relationship

JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits of the international traveller across a variety of product categories. In this second instalment, we delve into the Global Shopper’s purchasing preferences when buying Fragrances. Fragrances: a favourite for everyone Fragrances are a favourite purchase for international travellers. […]

jcdecaux-oneworld.com
Tue, Nov 15, 2016 at 3:00 AM

Permalink

Saddle Ranch Touts Plans For Ad Network In Marijuana Dispensaries

The U.S. elections last week resulted in several states voting to legalize recreational or medical marijuana, and it should be no surprise that companies of all kinds see an industry that’s got a lot of growth and opportunity in it. Like in digital OOH advertising. […]

sixteen-nine.net
Mon, Nov 14, 2016 at 11:53 PM

Permalink

BroadSign’s software to power digital out-of-home networks at Eindhoven Airport and petrol stations in the Netherlands (BroadSign)

Sponsored feature. Selected by by OOH agency, MMD Media, BroadSign started deployment in October at the second largest airport in the Netherlands, Eindhoven Airport. LCD displays are located at check-in counters, duty free shops, restaurants, seating areas, luggage belts and departure hall gates. […]

Mon, Nov 14, 2016 at 5:58 PM

Permalink

Election Results: Transit Wins Big, Trump Pushes Road Spending, New Line-up in Congress

The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. […]

specialreports.oaaa.org
Mon, Nov 14, 2016 at 9:25 AM

Permalink

BroadSign International, LLC Selected by MMD Media for Digital Out-of-Home Software in Dutch Airports and Petrol Stations

First stage of rollout completed with installations at Eindhoven Airport. Landsmeer, Netherlands. November 14, 2016. […]

Mon, Nov 14, 2016 at 4:00 AM

Permalink

Broadsign Selected by MMD Media for Digital Out-of-Home Software in Dutch Airports and Petrol Stations

First stage of rollout completed with installations at Eindhoven Airport. MMD Media’s displays in Eindhoven Airport. Landsmeer, Netherlands. […]

broadsign.com
Mon, Nov 14, 2016 at 4:00 AM

Permalink

5 reasons why location is data’s missing link (Campaign Asia)

Location intelligence can drive multiple decisions in marketing and business. These questions make up the core of out-of-home advertising. By knowing a person’s location and interests, content and format can be tailored to enhance brand experience. […]

campaignasia.com
Mon, Nov 14, 2016 at 12:46 AM

Permalink

Directional Signage at Delhi International Airport

This is the first Video wall integrated with directional signage at the most prominent and challenging location of Delhi International Airport (Terminal 3). It was commissioned successfully and became the most premium digital advertising site in the Airport with 100 percent departing traffic coverage for brands like Samsung while enhancing the visibility of existing integrated directional signage. […]

digitalsignageconnection.com
Fri, Nov 11, 2016 at 3:53 PM

Permalink

Multilingual Smart Screens in Heathrow Airport (DS Summit)

For this dynamic campaign, real time feeds from TomTom, Heathrow Express, Google, the Highways Agency and the Met Office are incorporated to provide passengers with real time traffic, weather and train schedule information for the Heathrow Express. A campaign carried out with live feeds typically reaches around 30% more customers over comparable static campaigns. […]

digitalsignagesummit.org
Thu, Nov 10, 2016 at 5:54 PM

Permalink

ASAP Energy Expands Digital Presence with Two New Daktronics Billboards

BROOKINGS, S.D. – Nov. 9, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Johnson Signs, designed, manufactured and installed two new LED digital billboards for ASAP Energy in Clinton, Oklahoma. […]

digitalsignageconnection.com
Wed, Nov 9, 2016 at 9:51 AM

Permalink