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Digital Ad Vet Finds A Career In Out-Of-Home Advertising (AdExchanger)

Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location data to better plan and buy out-of-home (OOH) and retarget users on mobile. With insights from Radar, Stevens and his team help CMOs prove the effectiveness of OOH advertising, bringing a traditional medium into a digital world. […]

adexchanger.com
Mon, Dec 5, 2016 at 12:32 AM

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Spire Capital Partners Invests in Vector Media

NEW YORK, Nov. 30, 2016 /PRNewswire/ — Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, today announced its investment in Vector Media (“Vector” or the “Company”). […]

digitalsignageconnection.com
Thu, Dec 1, 2016 at 8:50 AM

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India’s Noomi Mehta Joins FEPE International Board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India. […]

digitalsignageconnection.com
Thu, Dec 1, 2016 at 8:48 AM

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Four Ways Auto Dealerships Can Drive Sales With Outdoor Advertising (Clear Channel)

Use the Power of Digital OOH. Digital empowers dealerships to be flexible in their messaging, swapping creative in real-time to showcase daily deals and limited-time promotions: Digital can further engage consumers by integrating social media posts. According to Capgemini, a growing number of consumers (especially the young) trust user-generated content. […]

company.clearchanneloutdoor.com
Thu, Dec 1, 2016 at 1:15 AM

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Australia’s Outdoor Media Association announces Creative Collection winners (Mumbrella)

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]

mumbrella.com.au
Wed, Nov 30, 2016 at 7:10 PM

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Digital Signage Expo 2017: Updated conference schedule

Digital Out-of-Home Strategy Summit Session Number: DOOH; 9:00 - 5:00 PM. Digital Signage Certified Expert (DSCE) Program Session Number: DSCE; 9:00 - 5:00 PM. Digital Signage Display Expert (DSDE) Program Session Number: DSDE; 9:00 - 5:00 PM. […]

Wed, Nov 30, 2016 at 7:00 PM

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Adventures in Ooo

This week’s Installation of the Week is an Ooo Experience. What is Ooo, you may ask? Well, it has nothing to do with Out-of-Home (OOH) or Digital-Out-of-Home (DOOH) or anything like that. […]

digitalsignageconnection.com
Wed, Nov 30, 2016 at 10:45 AM

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Toyota Rolling Out ChromeOS-Based Signage Network Across 3,000+ European Dealers

 Hat Tip to @digitaloohnews for spotting this … Toyota’s European auto division has rolled out a ChromeOS-based digital signage solution to some 3,000 of its showrooms, and the company says it plans to have as many as 10,000 screens running off Chromeboxes, across 3,600 dealers. […]

sixteen-nine.net
Wed, Nov 30, 2016 at 7:00 AM

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Australian Out-of-Home 2016 growth: November 2016 update (OMA)

In the final Anatomy of Out-of-Home (OOH) for 2016, we look at the growth of OOH audience, market share and revenue. OOH audiences grew 2.8%. OOH ad revenue outperformed the market in the first half of 2016. […]

Tue, Nov 29, 2016 at 11:28 PM

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AdClubNY: OUT-OF-HOME:NOW 2016 With Jeremi Gorman and Clive Punter

Thanks to the technical innovations that forever altered digital advertising, OOH is reinventing the media landscape. Real-time “trigger” based contingent activations, automation, and programmatic are gaining momentum within the outdoor world. […]

adclubny.wordpress.com
Tue, Nov 29, 2016 at 7:45 PM

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AdWeek: Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016. […]

adweek.com
Tue, Nov 29, 2016 at 6:42 PM

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AdClubNY: OUT-OF-HOME:NOW 2016 with Fred Schonenberg

Imagine it is the year 2026; tell us how out-of-home is being used and what impact it is making? OOH will become the nucleus of a complex spider web of connected devices and remain one of the only mass-reach formats. […]

adclubny.wordpress.com
Tue, Nov 29, 2016 at 5:37 PM

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Broadsign International Powers Core Out of Home (Formerly Clear Channel Turkey) Displays

The initial conversion of 126 screens in three shopping malls has been completed. A McDonald’s ad on this Core Out of Home display drives shoppers to the food court. Istanbul, Turkey. […]

broadsign.com
Mon, Nov 28, 2016 at 4:00 AM

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Why Does Outdoor Advertising Work? (Linkedin)

Outdoor advertising works for one simple reason—it’s located Out of Home (OOH), which is where most everyone goes daily. The medium is one of the few viable options within our country where sellers can market their products to targeted masses. Other advertising mediums tend to be fragmented. […]

linkedin.com
Thu, Nov 24, 2016 at 12:47 AM

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Rebranded Outdoor Media Awards by Clear Channel and Campaign (Campaign Live)

To reflect the rapid changes in the OOH industry, Clear Channel and Campaign are refreshing and rebranding our successful Outdoor Planning Awards as the Outdoor Media Awards, kicking off their second decade. […]

campaignlive.co.uk
Tue, Nov 22, 2016 at 5:16 PM

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