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The year that was: 5 advertising trends from 2013

The adverting industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing intensity of competition over the advertising dollar. In this look back across the year, Rob Livingstone writes on five emerging trends that have begun or taken off in the last twelve months. […]

theconversation.com
Thu, Dec 26, 2013 at 4:14 PM

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Mobile Advertising and Marketing – 7th Edition

There are more than 6.5 billion active mobile subscriptions across the globe, which can be compared with about 2.7 billion Internet users. This underpins the vast potential of the mobile channel for advertising and marketing, being highly important for brands seeking to engage in communication with present and potential customers. […]

prnewswire.com
Thu, Dec 26, 2013 at 3:59 PM

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Super Bowl Brings Super Sales for Outdoor Advertising in New York, New Jersey

Forget the ads in the game. Demand is plenty high for ads around it. Major marketers hoping to capitalize on the attention and crowds the Super Bowl will bring to the region are snapping up outdoor ads in tourist-heavy parts of New York City and in New Jersey. […]

adage.com
Thu, Dec 26, 2013 at 3:55 PM

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Super Bowl could spike DOOH

This year it's not just the ads on TV that are going to be big news around the Super Bowl. […]

Thu, Dec 26, 2013 at 2:55 PM

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Burberry tries on digital signage in the UK, joins the Piccadilly Circus

Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. […]

Thu, Dec 26, 2013 at 2:35 PM

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iiyama Introduces Large Format LED-Backlit Monitors for Digital Signage

Japanese manufacturer has expanded its large format range with the 47-inch and 55-inch ProLite displays designed for digital signage. […]

digitalsignageconnection.com
Thu, Dec 26, 2013 at 10:37 AM

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Manufacturing Data Displays Address Production Floor Communications

Noventri addresses the manufacturing and production industry with digital signage that improves efficiency using multiple data sources. […]

digitalsignageconnection.com
Thu, Dec 26, 2013 at 10:33 AM

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Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth

Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% since going public at $26 on Nov. […]

mashable.com
Wed, Dec 25, 2013 at 3:17 PM

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Can Facebook and Twitter Dethrone the King of Online Advertising?

Social media companies like Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR) really only have one true way to make money, and that’s through advertising. The bread and butter of their business is to bridge the gap between users and marketers — to facilitate an exchange of information between those two parties and to get paid for their services. […]

wallstcheatsheet.com
Wed, Dec 25, 2013 at 3:12 PM

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Technical Direction Company (TDC) delivers projections across Australia celebrating the festive season

The team at Technical Direction Company (TDC) delivered spectacular projections at multiple iconic locations during December 2013 including; St Mary’s Cathedral, Sydney, Melbourne Town Hall and the Old Post Office, Newcastle. […]

feedproxy.google.com
Wed, Dec 25, 2013 at 2:20 PM

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Primeview USA Selects HMA & Goldsmith Marketing to Expand Footprint of its’ seamless display solutions in the Northeast & Pacific Northwest

Primeview USA, a worldwide leader in 24/7 rated advanced display solutions, today announced that it has appointed both Haddonfield Micro Associates (HMA) & Goldsmith Marketing (part of In-Tune Sales Group), as its manufacturer’s representatives for the Northeast and Pacific Northwest of North America. […]

feedproxy.google.com
Wed, Dec 25, 2013 at 1:51 PM

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CORRECTING and REPLACING Clear Channel Outdoor Debuts New, Full-Motion Digital Billboards at Penn Plaza – Just in Time for New Year’s Eve and “The Big Game”

Third graph, first sentence of release dated December 20, 2013 should read: To enter to win tickets, fans must stand in front of the new Clear Channel digital billboards on 425 and 427 7th Ave between 33th and 34th Streets...(sted 34th and 35th Streets). […]

marketwatch.com
Tue, Dec 24, 2013 at 2:32 PM

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London & Partners and Clear Channel join forces for visitlondon.com tourism campaign

London & Partners, the official promotional organisation for London, has penned a deal with Clear Channel that will see the capital promoted as a tourist destination throughout the UK next year. […]

thedrum.com
Tue, Dec 24, 2013 at 2:30 PM

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Five Resolutions for Out-of-Home Advertising to Kickstart the Year

In 2013, the Out-of-Home industry consecutively grew each quarter, extending the upward streak begun in 2010. Advertising technologies barely possible a year ago -- NFC and geo-fencing -- became tangible elements in engaging media campaigns. As the physical and digital worlds continue to blur, Out-of-Home stands ready to break the mold of traditional media planning. […]

huffingtonpost.com
Tue, Dec 24, 2013 at 2:25 PM

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Real Estate Firm Deploys Interactive Real Estate Storefront Technology

imageSurge technology enables consumers to search and view real estate listings utilizing through-window, touch-screen technology. […]

digitalsignageconnection.com
Tue, Dec 24, 2013 at 9:34 AM

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