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The Face of Advertising is Changing (Or Is It?)

In 2013, one of the most common refrain's I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. […]

huffingtonpost.ca
Sat, Dec 28, 2013 at 5:11 PM

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Adspace Digital Mall Network Rolls Out Simulation for Nielsen’s IMS Clear Decisions

Adspace Digital Mall Network, a Nielsen measured digital place- based video network, has released its new simulation for the Nielsen IMS Clear Decisions Media Planning System. According to a release, this updated simulation model includes Adspace's expanded footprint to 206 malls (incorporating the addition of the 65 Simon properties' assets acquired in 2012). […]

4-traders.com
Sat, Dec 28, 2013 at 5:03 PM

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Location Based Marketing and DOOH

Location Based Marketing (LBM) or the virtual PLV (advertising into the shop). Advertisers are always very concerned with the impact of their advertising: did the campaign went well? At what level I can trust my measurements campaign? […]

Sat, Dec 28, 2013 at 1:29 PM

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BreathAdvisor Launches Taxi Integration Service With Digital Kiosks

Patrons can request taxi services directly from breathalyzer kiosks. […]

digitalsignageconnection.com
Fri, Dec 27, 2013 at 7:21 PM

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MasterCard Rings In the New Year With Digital Signage and Social Media

Company's largest digital and social campaign ever integrates TV, online, social and outdoor in a "Priceless"-themed global experience. […]

digitalsignageconnection.com
Fri, Dec 27, 2013 at 6:49 PM

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Daktronics Digital LED Displays to Entertain Fans at College Bowl Games

Daktronics digital video boards will entertain fans at 24 of 30 college bowl venues, including the National Championship Game at Rose Bowl Stadium. […]

digitalsignageconnection.com
Fri, Dec 27, 2013 at 6:23 PM

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iBeacon: The Underrated, Game-Changing Technology of 2014

As we approach 2014, marketers are looking for key trends that will shape the year to come. Bold predictions are made about the future of technology and we all look for the new, shiny object that will change everything. […]

Fri, Dec 27, 2013 at 5:44 PM

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Top 3 trends brands need to know now for 2014

From new ways to collect data to innovative ways to analyze that data, businesses across the globe are preparing for a data-centric 2014. But data isn't the only trend as we head into the New Year. One expert says multi-platform, data accuracy and identity are three of the top trends brands need to be ready for in 2014. […]

bizreport.com
Fri, Dec 27, 2013 at 5:40 PM

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Top 10 Trends in Mobile Across Paid, Owned, Earned Media

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. […]

searchenginewatch.com
Fri, Dec 27, 2013 at 5:36 PM

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2014 Predictions: The Year Of Programmatic Video Advertising

It’s that time of year again -- when I make predictions for what’s coming down the pike in digital video advertising in the coming year. What’s in store for 2014? 1. […]

mediapost.com
Fri, Dec 27, 2013 at 5:34 PM

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Why RTB Is The Fastest-Growing Segment Of Digital Advertising … And What It Means For Mobile

Programmatic buyers on desktop have many reasons to like real-time bidding (RTB);  it’s standardized, it’s efficientand there are plenty of vendors out there to help source, target and optimize supply. […]

adotas.com
Fri, Dec 27, 2013 at 5:31 PM

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How television advertising deals with DVRs destroying their business

“The best advertisements are ingenious at leaving impressions,” notes brand guru Nigil Hollis. Most television commercials traditionally use an engaging story and then nail us with the “reveal” at the end, that moment where we’re finally shown the product all alone in its glory. […]

blog.sfgate.com
Fri, Dec 27, 2013 at 5:29 PM

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The Business of Digital Signage in 2014

If you are like most businesses– deep into your planning and budgeting for the New Year– it’s a good time to look back on your digital signage product, marketing and sales initiatives for the year and think about what you want to differently to try and achieve your business growth goals in 2014. Perhaps digital signage is already a strategic focus for your business. […]

Fri, Dec 27, 2013 at 5:24 PM

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4K Ultra HD media players

Nuvola NP-1 4K Ultra HD media player displayed at CES 2014 : Nanotech Entertainment announced it has reached an agreement with the world’s leading contract manufacturing facility for long term production of its state-of-the-art Nuvola NP-1 and NP-C consumer and commercial streaming media players. […]

letsgodigital.org
Fri, Dec 27, 2013 at 5:19 PM

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Panasonic Booth Overview at 2014 International CES

The 4K section will present a diverse array of new professional applications for Panasonic’s 4K technologies, introduce a wide spectrum of new possibilities for the 4K business fields, and showcase the latest 4K products and technologies for the consumer market. This section will demonstrate how Panasonic’s 4K technologies will spread throughout society while changing people’s lifestyles. […]

webwire.com
Fri, Dec 27, 2013 at 5:17 PM

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