The latest adspend forecasts from ZenithOptimedia and GroupM show optimism in the global advertising market this year and next year. The worldwide adspend growth for 2013 is estimated to be between 3-4% while stronger growth is predicted at 5% in 2014. […]
YouTube now has more than 1bn monthly users, two users per active broadband household globally. These users spend a vast amount of time on the service - in 2013 nearly five videos will be viewed per day per active monthly user. The video service now generates $3.6bn per year, by IHS estimates, and takes in as much as 40 per cent of global online video advertising revenue. […]
Bluetooth Low Energy or Bluetooth 4.0 beacons are being touted as the hot new multichannel device for retail operations, but will they really change the way people shop? […]
With so much discussion around iBeacons it’s hard to figure out, firstly, what they actually mean for retailers, and secondly, if they are expected to have a big impact in the market. […]
The speed of the shift to mobile has confounded marketers. Although research by IABUK says clients know 14 percent more about mobile than they did in 2011, that’s not enough to make up for the 145 percent growth of mobile in 2013. By 2014, there will be more phones than people in the world. […]
If you hadn’t noticed, in the world of advertising, things come and things go. What’s cool today is passé the next. It’s a fickle business with an inherent lemming-like underpinning that almost requires brands to quickly jump on the latest trend lest they be viewed as stodgy and out of touch. […]
While no budget will look the same, there are some underlying themes that can help you identify where to invest a majority of your time and money. […]
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions. Can you handle this brain dump? […]
“Apple has started a land grab to connect the realms of digital advertising and physical transactions. And the race will be won or lost in 2014. […]
Location-based mobile targeting company JiWire has announced today that it has teamed up with Datalogix to provide advertisers with mobile audience solutions. The partnership with Datalogix will allow JiWire to offer solutions to advertisers through anonymized data, giving them the tools to target more precisely based on purchases and location. […]
EventBoard provides guests with a single point of information for property way-finding, meeting schedules and rooms, VIP greeting and real-time airport flight information. […]
Starcom MediaVest Group was honored with the 2013 Out of Home (OOH) Media Plan of the Year Award by the Outdoor Advertising Association of America (OAAA). The 2013 Out of Home Media Plan Awards were presented yesterday at The AD Club of New York’s 6th Annual OOH Day in New York. […]
C7 will be used for upfront buys, plus more After years of fits and starts, with seemingly every economic blip sending advertisers into a panic that resulted in a slowing in ad spending, it looks as though 2014 will be the year the media economy finally rebounds. […]
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JCDecaux SA (Paris:DEC), the number one outdoor advertising company worldwide, X9BECSQQARXQ, following a competitive tender and Paris City Council's vote today, its 100%-owned subsidiary, SOPACT, has been awarded a 15-year contract for advertising bus shelters in the city of Paris (2,243,800 residents). […]
