If you’re a content producer, chances are you have been faced with the increasingly difficult challenge of comparing the requirements of an advertisement with the features of software solutions. Without a standard means in place to do this, campaigns can end up being too advanced for deployed software or not use the platform to its full potential. […]
I find it astonishing how many media owners, and that covers all media, just do not comprehend the true fundamentals of good marketing practice using their own media. They seem reluctant to stand strong with agencies and say: “You know what, if you executed this in a slightly different way the outcome would be hugely more beneficial.” But they don’t. […]
It’s no secret that Airports have always been a hot spot for advertising. As this area becomes more competitive, in terms of technology, it has become essential for advertisers to take advantage of using Digital Signage. Static printed advertising is fast becoming an outdated medium where there is such a strong Digital Signage presence. […]
Print is a massive industry. It consists of offerings as small as signs that appear on public restroom doors to objects as big as the trucks used for the installation and maintenance of billboards. It even includes street furniture, 3D props (like the world’s biggest sandbox) and print that is applied to the exteriors of cars. […]
Situated on the Las Vegas Strip, the world’s largest continuous full-motion LED display now runs on the Broadsign X software platform. PHOENIX, AZ. September 10, 2013. […]
A wise man once said that if you choose a job you love, you will never have to work a day in your life. While there are no doubt a fair share of snide remarks that could be made to this statement, the majority of us agree with Confucius’ line of thought and people like Shaneeka James, President and CEO of America’s Minority Health Network, Inc. are living proof of its verity. […]
This small business owners’ take on how those words should influence your brand strategy. First….I have to say it… “Different” is being used as an adverb when it is actually an adjective and should have an “ly” at the end to be grammatically correct. Thanks for being patient. […]
This small business owners’ take on how those words should influence your brand strategy. First….I have to say it… “Different” is being used as an adverb when it is actually an adjective and should have an “ly” at the end to be grammatically correct. Thanks for being patient. […]
Though the digital place-based industry has made much progress over the past few years, digital place-based is still a small sector lacking critical mass and challenging for advertisers and agencies to plan and purchase. […]
It’s often proven that the apple doesn’t fall far from the tree. The act of following in family footsteps can be seen among celebrities, artists, academics, athletes, chefs and businesspeople. It is even seen in digital signage, where the prominent Varrone family is known for having founded Exponation, LLC ten years ago. […]
Birmingham, UK – 13/08/13 – Allsee Technologies are proud to announce the launch of their new All-in-One Network Screens; allowing you to update your screens over the internet without the need for any additional external hardware. […]
Much advice is given about how to achieve balance in modern living. A stasis between work, play and family is sought by a significant portion of employed adults, with the exception of Kim Sarubbi. The President of Care Media Holdings and founder and CEO of Saddle Ranch Digital, Inc. […]
In the congested fast food market, restaurants are looking for new, exciting and cost effective ways to showcase their products; Digital Signage menu boards seem to hold the answer. Traditionally backlit menu boards are used by most independent takeaway and fast food chains; over the last few years this has started to change. […]
HELLO AND WELCOME TO MY BLOG. This is my first posting…pretty exciting. […]
There is one rule to abide by when given the opportunity to speak with the grande dame of any domain: accept graciously and listen diligently. […]
