The one thing that must be remembered about digital signage is that it is a consumer engagement technology. It is, therefore, in competition with other consumer engagement technologies, which means that in order to thrive it must win the competition. […]
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With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel free to leave your comments at the bottom of this page. […]
With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads. Media reports suggest advertisers are spending an average of $4 million for each 30-second time slot. […]
Sex sells, but if pornography can be made socially shareable, can it be used to sell a whole lot more? With media generally in a seemingly perpetual state of flux, there has been no shortage of predictions for content consumption patterns in 2014. Marketers have been advised to prioritise everything from trust, quality and discoverability, to wearable technology and device integration. […]
In our final 2014 predictions piece, the UK board of the Mobile Marketing Association offer their thoughts on what’s in store this coming year mma upstoneStephen Upstone, CEO and founder, LoopMe Media and MMA UK chairman 2014 will be the year of the tablet. According to comScore, the UK already has the highest tablet penetration in the EU5. […]
At Direct Marketing Club of New York's Annual Outlook luncheon, keynote speaker Bruce Biegel told a rapt audience that spending on “direct and digital” marketing will increase about 5.5% in 2014. Biegel, senior managing partner for Winterberry Group, also said that the management consulting firm expects U.S. digital ad spending to reach $50.6 billion in 2014, up 14% over 2013. […]
Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014. From online video to out-of-home, and paid search to behavioural economics, see what will be getting our media experts excited in the New Year. […]
NOCO Express has chosen ADFLOW Networks as partner for their in-store digital signage. In-store digital signage is the perfect medium for allowing NOCO to showcase their products, enabling them to target consumers with attention-grabbing, effective and distinctive content that enhances the customer experience and leads to increased revenues. […]
Content for the network is managed in-house using ADFLOW’s Web-based platform for digital media management and distribution. […]
The transit network, which includes Italy’s 14 major rail stations, is set to expand its digital offerings over the next two years. […]
The interaction between mobile devices and 3D digital signage was on display in Ericsson’s booth. […]
The displays utilize third-party data sources to display live information, ensuring up-to-date information is available to target audiences. […]
The media scale proposition on offer from programmatic buying is “unprecedented” in digital advertising history, MediaMath’s Eric Wasserman said as it was announced he has taken on the role of global chief revenue officer for the company. […]
2013 will be known as the year that the dust settled on some of the fundamental issues in mobile advertising: programmatic (in), ad networks (out), the cookie (on its way out), and brand spend (coming on strong). The way the dust settled tells us quite a lot about how the market will develop in 2014 and beyond. […]
