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Thursday, February 6, 2014 Thu, Feb 6, 2014

Wednesday, February 5, 2014 Wed, Feb 5, 2014

Moving in Smart Spaces: Report on Location-based Marketing

Smart Spaces refer to the use of location-based applications in an indoor or outdoor environment, to provide an interactive and informative experience for the user with the surroundings. Presently, the location-based applications market includes mobile applications for mapping, navigation, transport updates, traffic reporting, parking availability and location-based advertising. […]

Wed, Feb 5, 2014 at 3:35 PM

2014 Trend Report Calls Location the New Currency of Marketing

New Report From ScreenMedia Daily Reveals Brand Advertisers Are Increasing the Use of Place-based and Location-based Media as Urbanization and Localization Trends Influence Ad Spending Brand advertisers are increasing the use of digital place-based media and location-based mobile marketing platforms to reach on-the-go consumers, says the latest trend report from ScreenMedia Daily. […]

Wed, Feb 5, 2014 at 9:59 AM

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