Posterscope deal adds geo-targeting and mobile tracking to DOOH network
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Thu, Feb 6, 2014 at 11:20 AM
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With the evolution of faster applications processors, availability of better mobile productivity apps and increasing size of mobile displays, today’s smartphones deliver a broader set of features that overlap with what traditional mobile PCs and even newer generation tablets provide. […]
If the shortlist for best consumer ad campaigns is any indication, the best marketing campaigns in the U.K. last year leaned heavily on digital signage and digital out-of-home. […]
Smart Spaces refer to the use of location-based applications in an indoor or outdoor environment, to provide an interactive and informative experience for the user with the surroundings. Presently, the location-based applications market includes mobile applications for mapping, navigation, transport updates, traffic reporting, parking availability and location-based advertising. […]
People talk about the weather all the time, almost every day, and now brands are too by using weather data to target appropriate ads. […]
The Spring 2014 Stampede Big Book of AV (BBOAV) Tour rolls into the Valley Ho Hotel in Scottsdale, Arizona on February 13th featuring hands-on demos, presentations, and training. […]
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The airline and out-of-home advertising company are aiming to raise more than $200,000 to help the Australian Paralympic Team get to Sochi. […]
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Industry-Leading Intro Series Hit the Market in January 2014 Qmatic has introduced a new line of self-service kiosks that dramatically improve operational proficiency and customer experience. The fully-integrated Intro Series kiosks allow customers to choose between services, check in for appointments, find their way or simply to take a ticket to get in queue. […]
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New Report From ScreenMedia Daily Reveals Brand Advertisers Are Increasing the Use of Place-based and Location-based Media as Urbanization and Localization Trends Influence Ad Spending Brand advertisers are increasing the use of digital place-based media and location-based mobile marketing platforms to reach on-the-go consumers, says the latest trend report from ScreenMedia Daily. […]
“There is a lot of talk about Sheryl Sandberg’s book, ‘Lean In: Women, Work, and the Will to Lead’, and I think it provides a great example for hard-working and driven females. […]
“There is a lot of talk about Sheryl Sandberg’s book, ‘Lean In: Women, Work, and the Will to Lead’, and I think it provides [...]The post The Balancing Act: An interview with Margit Kittridge appeared first on BroadSign. […]
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