EU clears giant Publicis, Omnicom advertising merger
BRUSSELS: The European Commission cleared Thursday a merger between France's Publicis and US peer Omnicom which will create the world's biggest advertising company. […]
Thu, Jan 9, 2014 at 5:02 PM
Raw Feed & Search
Thursday, January 9, 2014 Thu, Jan 9, 2014
Thu, Jan 9, 2014 at 5:02 PM
New Digital Billboards in Wilmington Already Seen As A Success
For motorists cruising down Wilmington city streets, a new eye-catching billboard is on display promoting area businesses. Beginning yesterday, digital billboards flashed advertisements on both College Road and Oleander Drive. “If you haven’t seen it yet, it will be really obvious,” said Hap Willard of 360wilmington.com. […]
wilmingtonbiz.com
Thu, Jan 9, 2014 at 4:56 PM
Thu, Jan 9, 2014 at 4:56 PM
Consolidation, activation & BTL among key trends for Indian media industry in 2014: Ashish Bhasin
Consolidation of media owners: 2013 saw consolidation at the agency side. The Dentsu-Aegis merger, the Publicis-Omnicom merger and others hogged the limelight. 2014 will see the same on the media owners’ side. […]
Thu, Jan 9, 2014 at 4:51 PM
Indian OOH agencies cautiously optimistic about 2014
With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities. Let’s take a look at some key trends that agencies foresee in 2014. […]
Thu, Jan 9, 2014 at 4:49 PM
Measuring the impact of OOH ads in India
Are out-of-home media messages hitting home? It is common knowledge that we are witnessing a big explosion of data. And as a result marketers today increasingly want to be able to determine the effectiveness of all their investments. […]
thehindubusinessline.com
Thu, Jan 9, 2014 at 4:42 PM
Thu, Jan 9, 2014 at 4:42 PM
2014 Predictions: The year ahead for…Media agencies
Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says. […]
mediaweek.co.uk
Thu, Jan 9, 2014 at 4:39 PM
Thu, Jan 9, 2014 at 4:39 PM
Capital Networks Wins for Mobile Engagement Software
Capital Networks will officially announce the release of Audience.mobile, the latest addition to the company’s Audience software platform, at DSE 2014 in Las Vegas – February 12-13. […]
Thu, Jan 9, 2014 at 4:36 PM
McMURRY/TMG Awarded Amtrak On-Train Advertising Business
McMURRY/TMG has been chosen by Amtrak (the National Railroad Passenger Corp.) to be the exclusive marketer for posters, transparencies and LED advertising on Amtrak's trains and in its Acela Club Lounges in the Northeast Corridor. […]
4-traders.com
Thu, Jan 9, 2014 at 4:34 PM
Thu, Jan 9, 2014 at 4:34 PM
Clear Channel Outdoor Salute Hometown Team on Billboards
Billboards act as Seahawks "12 Zone," celebrating team and NFL's best football fans while expanding home field advantage SEATTLE--(BUSINESS WIRE)--January 09, 2014-- Washington State Municipalities, avid Seahawks sponsors and media partner Clear Channel Outdoor (NYSE: CCO) joined together to pay tribute to Seahawks fans and protect the home turf advantage by ensuring only Seahawks-themed messaging will be seen on Clear Chanel Outdoor billboards in downtown Seattle. […]
Thu, Jan 9, 2014 at 4:28 PM
Driving outdoor into the digital age with connected cabs
Creative taxi advertising is still as eye-catching as ever, delivering campaigns that truly stand out in a crowd. However, in recent years the advertising landscape has significantly changed with digital OOH coming to the fore. In line with this shift, we’ve commissioned a lot of research into the mind-set of taxi passengers. […]
mediaweek.co.uk
Thu, Jan 9, 2014 at 4:22 PM
Thu, Jan 9, 2014 at 4:22 PM
Ocean Launches Score:Board, a network of live, interactive outdoor broadcast screens in six UK cities
Utilising our full motion digital outdoor network, we are offering advertisers tactical advertising opportunities around top tournaments and 2014 fixtures including the World Cup, Winter Olympics, Commonwealth Games, Six Nations, the Tour de France in Yorkshire and Wimbledon. […]
oceanoutdoor.com
Thu, Jan 9, 2014 at 4:18 PM
Thu, Jan 9, 2014 at 4:18 PM
AccentHealth Grows Point-of-Care TV Network with Acquisition of Caervision’s Asthma and Allergy Network
AccentHealth, the leading patient education company at the Point-of-Care, announced today it has purchased the Asthma and Allergy waiting room television network of Caervision Corp. The new doctor office locations will become part of the AccentHealth network and will carry AccentHealth's award-winning health education programming produced by CNN. […]
prnewswire.com
Thu, Jan 9, 2014 at 4:11 PM
Thu, Jan 9, 2014 at 4:11 PM
X2O Media’s Remote Video Expert Recognized With Sound & Video Contractor’s Most Innovative Products Award
MONTREAL — Jan. […]
Thu, Jan 9, 2014 at 4:05 PM
Magnetic 3D Joins Ericsson at 2014 International CES
N […]
Thu, Jan 9, 2014 at 3:30 PM
Making Sense of the RFP Process
By Chris Robinson Digital Strategy Director, Microgigantic Goals Why are you building the project? It may sound trite, but it is important to understand what you trying to accomplish. The first essential step is defining the business need. […]
ravepubs.com
Thu, Jan 9, 2014 at 3:11 PM
Thu, Jan 9, 2014 at 3:11 PM