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Monday, February 10, 2014 Mon, Feb 10, 2014

What Do You See? iSpy Interactive Digital Billboard Game Captures London Shopper’s Attention

Nokia #iSpy Game Challenges Londoners Using Interactive Digital Billboard Campaign That Combines Digital Place-based and Social Media Platforms UNITED KINGDOM — A creative campaign by Nokia engaged London shoppers using an interactive digital billboard game designed to showcase the photographic and zoom capabilities of their latest smartphone. […]
Mon, Feb 10, 2014 at 4:15 PM

AOL’s HuffPO partners with Outdoor Plus for ‘news on the move’

Launching this week, Huffington Post UK content will be available across Outdoor Plus' Shopping Centre network with headlines generated via a live RSS feed covering current affairs, sport celebrity and entertainment news. The campaign will comprise 36 full-motion landscape screens across 14 key shopping malls nationwide including Bluewater, Manchester Arndale and the Metrocentre in Newcastle. […]
Mon, Feb 10, 2014 at 3:41 PM

Boris Johnson, Arianna Huffington and Sir John Hegarty star in OOH ad campaign for Advertising Week Europe

Inspiration can come from anywhere, as ad campaign for Advertising Week Europe created by Karmarama reveals, featuring industry and cultural figures such as Facebook’s Sheryl Sandberg and WPP’s Sir Martin Sorrell. The campaign looks to promote that on the week beginning 31 March, the best place to find inspiration will be at Advertising Week. […]
Mon, Feb 10, 2014 at 3:39 PM

Audi compares Waterloo station stats to its range as giant indoor ad screen Waterloo Motion goes live

Audi has signed up to be the launch partner of indoor advertising screen Waterloo Motion, which goes live for the first time at London’s Waterloo station today (Monday 10 February). Part of JCDecaux and Network Rail’s vision for the future of rail advertising, Waterloo Motion consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse. […]
Mon, Feb 10, 2014 at 3:36 PM

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