The CLAMP3 Display Mounting Accessory and the PR30 Display Mount allow digital signage to be attached to any round or rectangle structure up to 3.5 inches in diameter. […]
Tightrope and BrightSign announced a partnership this week that will package its software and hardware, together, for turn-key digital signage systems — Tightrope’s Carousel system will be integrated with BrightSign players. Both companies’ dealer networks will have access to the combined products. […]
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By Richard Lebovitz Digital Signage Connection If the designers of the large-scale LED displays and their content could sign their works, Brian Henry’s signature would appear on many that are today iconic landmarks amid Las Vegas’ dazzling lights. […]
Nokia #iSpy Game Challenges Londoners Using Interactive Digital Billboard Campaign That Combines Digital Place-based and Social Media Platforms UNITED KINGDOM — A creative campaign by Nokia engaged London shoppers using an interactive digital billboard game designed to showcase the photographic and zoom capabilities of their latest smartphone. […]
The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. With a bleak grey winter across the northern hemisphere, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out there — so use it. […]
Classical paintings replace advertisements on Paris billboards in "OMG, Who Stole My Ads?"—a series of provocative photographs by French artist Etienne Lavie. […]
The Huffington Post has signed a three-month deal with Outdoor Plus, which will see content from the news site available across Outdoor Plus' Shopping Centre network though an RSS feed. […]
I smile every time someone complains about online ad targeting, and think to myself -- you have no idea what's coming. Advertising industry execs may be concerned about protecting consumer privacy on search engines and publisher sites, but a new breed of automobile will flush all their ad targeting and search retargeting cares away. […]
It’s simply not realistic for marketers to keep paying more for the same or less. Something’s got to give – and in the long run, it can’t be to simply order your media/digital agency to negotiate the inflation away (although that is exactly what marketers and their procurement people do). The only way out is to innovate how you connect with consumers. […]
Launching this week, Huffington Post UK content will be available across Outdoor Plus' Shopping Centre network with headlines generated via a live RSS feed covering current affairs, sport celebrity and entertainment news. The campaign will comprise 36 full-motion landscape screens across 14 key shopping malls nationwide including Bluewater, Manchester Arndale and the Metrocentre in Newcastle. […]
Inspiration can come from anywhere, as ad campaign for Advertising Week Europe created by Karmarama reveals, featuring industry and cultural figures such as Facebook’s Sheryl Sandberg and WPP’s Sir Martin Sorrell. The campaign looks to promote that on the week beginning 31 March, the best place to find inspiration will be at Advertising Week. […]
Audi has signed up to be the launch partner of indoor advertising screen Waterloo Motion, which goes live for the first time at London’s Waterloo station today (Monday 10 February). Part of JCDecaux and Network Rail’s vision for the future of rail advertising, Waterloo Motion consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse. […]
Route, the UK’s outdoor media measurement system, has proved itself as a media planning tool. But it falls short in fully capturing the dynamics of consumer behaviour, says Talon Outdoor’s Nick Mawditt. […]
“At the tipping point” was the theme of the Flexible & Printed Electronics Conference held this week in Phoenix Arizona. The releases of the Samsung Galaxy Round and LG G Flex flexible AMOLED based smartphones in late 2013 were widely cited throughout the conference as evidence that flexible display technology has finally reached critical mass. […]
