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For Digital Signage, All (Digital) Signs Point To Double-Digit Growth (crn)

The digital signage market is poised for double-digit growth in the next few years, says a study released by market research firm IDC. According to the study, the digital signage market will grow roughly 14 percent to 15 percent in the next five years. "My experience is that there are two levels customers are looking for with digital signage," said Tim Greene, research director at IDC. […]

crn.com
Tue, May 19, 2015 at 11:29 AM

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Internet of Things industry to grow by this much in 2015 (digital signage included – bizjournals)

Digital signage use in retail outlets will grow from USD 6 billion in 2013 to USD 27.5 billion in 2018, a 35.7 percent five-year CAGR, as retailers continue to digitize the consumer experience. […]

bizjournals.com
Tue, May 19, 2015 at 11:28 AM

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MediaPost: Lifetime’s ‘Marilyn Monroe’ Campaign Targets NYC Subway Riders With New OOH Technology

On May 30 and 31, Lifetime is premiering "The Secret Life of Marilyn Monroe," a new miniseries based on the best-selling novel of the same name. Now, Lifetime is working with Horizon Media, Control Group and New Tradition to introduce a digital out-of-home initiative (OOH) that transforms the New York City MTA subway, the largest transit system in the U.S. […]

mediapost.com
Tue, May 19, 2015 at 11:28 AM

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Convenience Shoppers Are Heavily Influenced By Path-of-Purchase Advertising (nacsonline)

LONDON – New research on the habits of convenience store shoppers in the United Kingdom shows that those who frequent their local corner shops are heavily influenced by the role of advertising on the path to purchase. […]

Tue, May 19, 2015 at 10:44 AM

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India: Out-Of-Home sector yet to see ‘good days’ (exchange4media)

Around this period, an year back, there was a wave of enthusiasm in the outdoor sector. A new government was coming to power and, with it, a promise of economic growth, which would further lead to increased ad spending by corporate. 12 months later, the outdoor advertising industry is still waiting for the optimism to translate into something tangible. […]

Tue, May 19, 2015 at 10:40 AM

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Koreaherald: LG Display seeks OLED supremacy

LG Display, the world’s largest display maker by sales, pledged Tuesday to become a game-changer in the nascent organic light emitting diode market by beefing up production from the third quarter this year. “OLED is the ultimate display technology. […]

koreaherald.com
Tue, May 19, 2015 at 10:30 AM

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NexSigns Digital Menu Boards Deployed at Vancouver Airport

The digital signage was installed at Famous Famiglia Pizzeria at the airport. […]

digitalsignageconnection.com
Tue, May 19, 2015 at 9:26 AM

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Sydney wants to curtail outdoor ads (proprint)

The City of Sydney wants to restrict the building of new outdoor advertising spaces and reserve 15 per cent of all ad space for its own marketing, a draft plan reveals. The Outdoor Media Association (OMA) has come out swinging against the proposal in a 159-page submission, identifying 14 issues and lobbying for a more evidenced-based approach. […]

proprint.com.au
Tue, May 19, 2015 at 9:24 AM

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Barneys New York Embeds Holiday Traditions with Digital Technology

Inspired by music icon Jay Z, Barneys "A New York Holiday" comprised a series of windows and an interactive in-store gallery that captured the imagination of its shoppers. […]

digitalsignageconnection.com
Tue, May 19, 2015 at 9:05 AM

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MediaPost: It’s Not TV, It’s Video Advertising Bureau (VAB): Trade Bureau Drops Cable, Television Too

In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video Advertising Bureau. […]

mediapost.com
Mon, May 18, 2015 at 6:54 PM

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IDC Research Shows Digital Signage Poised for Growth

The new reports shows that nearly 82 percent of companies currently using digital signage are "very satisfied" with the technology. […]

digitalsignageconnection.com
Mon, May 18, 2015 at 6:34 PM

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AdAge: Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads

The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]

adage.com
Mon, May 18, 2015 at 6:18 PM

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Ricoh Unveils Brighter, Sharper Projectors for Business and Education

New models including, the company’s first HD projector, expand options for increasing communications in meeting rooms and classrooms. […]

digitalsignageconnection.com
Mon, May 18, 2015 at 5:38 PM

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Outdoor Advertising Agencies of Nigeria to host OAAN Poster Awards June 25

 […]

worldstagegroup.com
Mon, May 18, 2015 at 5:23 PM

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Proxama and Eye Airports bring beacon technology to UK’s busiest airports (retailtimes)

Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]

retailtimes.co.uk
Mon, May 18, 2015 at 5:20 PM

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