One such example could be measuring the impact of out of home ads. For instance, measuring the effect on the heart rate of a consumer interacting with an immersive virtual reality ad. The use of biometrics to target advertising could though potentially increase the focus on privacy issues. […]
[…]
The struggle has been going on for years. Brick-and-mortar stores have yet to crack the code when it comes to tracking shoppers like their online counterparts. Now, with beacon technology’s ability to not only track in-store visitors, but also send offers to their mobile devices, this segment of the retail industry has gotten a much needed shot in the arm. […]
The use of real-time data to inform, trigger, shape and be the content is the primary theme for the second annual DSrupted conference on disruptive technologies in digital signage and advertising, set for Sept. 16th in Toronto. […]
I’ve heard some positive reviews coming out of the Interactive Customer Experience Association‘s event in Chicago earlier this week – with loads of end-users and supplier/vendors limited to those that had some tie through sponsorship or awards to the event. If I read the tweets right, it was sold out. […]
If you are a digital signage propellerhead and have been looking at the Intel Compute Stick and thinking about running one with Linux on it, it looks like that won’t work so hot. ZDnet reports that a $110 Ubuntu Linux version of the PC on a stick will go on sale next week, at least in the US, but the specs are far less than those of the Windows Compute Stick. […]
JCDecaux SA (Euronext Paris: DEC), a global outdoor advertising company, announced today that following a competitive tender, its subsidiary AFA JCDecaux has been awarded the exclusive Copenhagen’s street furniture contract, for a period of 15 years. […]
The second annual DSrupted conference in Toronto will focus on the use of real-time data to influence digital signage content. […]
When the Leap Motion came out there was quite a bit of curiosity in this sector as to whether it could be used as a low-cost but effective alternative to expensive touchscreen overlays and add-ons. I ordered one, and tried it out, and was fairly underwhelmed by its capabilities. […]
Programmatic buying for digital out-of-home (DOOH) advertising has been pioneered in APAC, and is now being exported around the globe. The means of buying OOH media space using programmatic technology has been piloted in Australia for well over a year, and is about to be exported to other parts of the region; plus Europe is also on the roadmap with the launch date there imminent. […]
The company recently announced display, processor and memory upgrades to its iBeam and Nuvo kiosks. […]
The display premiered Ken Love's Frank Lloyd Wright's film "Fallingwater in 3D, The House Tour. […]
The new acquisition solidifies STRATACACHE as a major player in in-store digital shopper engagement. […]
Revise your playbook when it comes to Out of Home advertising. […]
Around 500 London buses have been equipped with beacon technology to connect consumers with brands in a commercial first. Exterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day. […]
