A selection of inspiring JCDecaux Innovate campaigns from around the world… URUGUAY Advertiser: Conaprole LGG Prodefens Concept: Urban Knitting A tiny village in Uruguay called “Mal Abrigo” (badly coated) was selected to promote Conaprole’s LGG Prodefens Yogurt – a product that helps to strength our natural defences, by covering the village with in hand knitted garments. […]
The Digital Signage Expo trade show focusing on digital displays, interactive technology solutions and digital out-of-home networks, is now accepting nominations for its 13th annual Apex Awards. […]
Keynote speaker Giovanni Flore from Benetton Group will deliver fascinating business insights about the ROI of digital signage, how to run effective campaigns and the price of being an early digital signage adopter at the OVAB Digital Signage Summit Europe conference on 10-11 September 2015. […]
Today JCDecaux Ireland has announced the extension of its digital retail network with the addition of Whitewater Shopping Centre, Kildare and Jervis Shopping Centre, Dublin. Six screens have been installed in Whitewater and four in Jervis. Jervis and Whitewater collectively deliver 2 million shoppers per two week buying cycle and house over 140 shops. […]
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I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. […]
NEC Display’s strategic focus on display technologies, solutions development and services for global companies will help TEA advance its objectives. […]
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Coined MaxMedia Retail Labs, the consulting practice will offer a mix of educational workshops, diagnostic systems, planning tools and quantitative shopper and business metrics. […]
The Home Depot Mexico is using digital media to strengthen branding around its Do More DIY campaign, which encourages shoppers to take charge of home projects. […]
As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]
The Digital Signage Expo people have opened up the submissions process for its annual Apex awards for content and installation work, with a November deadline to get your pitches in. DSE moved the awards event from a dinner (which it ran for several years) to a breakfast in 2015. […]
In the pursuit of enhanced athletic performance, PUMA is delivering with its latest cross trainer, IGNITE XT, which the company is prominently displaying as part of its “PUMA Forever Faster 2015” street furniture campaign in Chicago. PUMA installed illuminated rooftop builds with the “Forever Faster” slogan and bold wraps featuring its global brand ambassador, the pop culture icon Rihanna. […]
In the pursuit of enhanced athletic performance, PUMA is delivering with its latest cross trainer, IGNITE XT, which the company is prominently displaying as part of its “PUMA Forever Faster 2015” street furniture campaign in Chicago. PUMA installed illuminated rooftop builds with the “Forever Faster” slogan and bold wraps featuring its global brand ambassador, the pop culture icon Rihanna. […]
