Keys to dayparting and digital signage
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well. […]
Mon, Aug 31, 2015 at 8:00 PM
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well. […]
Here’s a very nice, very different take on using LED boards along highways. Instead of endless ads for lawyers and auto dealers and casinos, this vertical LED totem that just lit up in Almaty, Kazakhstan runs traffic information. The 10 mm pixel pitch unit, installed by Billboard Video LED Engineering, is 7 meters high by two meters wide. […]
The product combines the functionality of a television with built-in management software for creating personalized promotional content to increase sales and improve customer loyalty and retention. […]
DigitalSignage.com provides monthly content management for both free and existing enterprise accounts. […]
A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and transparent LCDs double as doors to cubbies where you food arrives. […]
The OPS883 is equipped with one 2.5-inch HDD tray and one optional mSATA interface for increased storage. […]
Getting something for free is fun but not all that memorable. Making that freebie into a competition, where you have to win to get the free item, turns it into a memorable experience. In Shanghai, China, KFC sponsored a cool treasure hunt where people had to go to different bus shelters and scan a QR code to get their free cup of coffee. […]
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A Southern California video production company has taken over screens in McDonald’s locations throughout Los Angeles, starting a digital OOH network that tries a very different spin on dining area screen networks. […]
With college football season almost ready to kick off, a total of 19 colleges and universities across the nation have turned to Daktronics. […]
Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces its acquisition of 70% of Eye Catcher Media, Peru's leading advertiser in transport and shopping centres. This acquisition reinforces JCDecaux's presence in Peru, where it won the advertising concession for Jorge Chávez International Airport in Lima in December 2014. […]
Paris, 31 August 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces its acquisition of 70% of Eye Catcher Media, Peru's leading advertiser in transport and shopping centres. […]
What is the most effective method for measuring dwell time? […]
Google is coming to digital signage solution providers: Google Chrome OS is a B2B solution that has been optimised for digital signage and ePOS applications. The solution includes three components – Chrome Device Management, Chrome App Builder and Chrome Sign Builder. Many digital signage software solutions have been updated in recent months to prepare them for the new digital signage platform. […]
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