Outdoor LED Display Market Is Anticipated To Reach $12.43 Billion By 2022: Report By Grand View Research, Inc. (PR)
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marketwatch.com
Wed, Sep 30, 2015 at 7:27 PM
Wed, Sep 30, 2015 at 7:27 PM
Raw Feed & Search
Wednesday, September 30, 2015 Wed, Sep 30, 2015
Samsung boosts SMEs business with Smart Signage TV
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vanguardngr.com
Wed, Sep 30, 2015 at 7:26 PM
Wed, Sep 30, 2015 at 7:26 PM
Interactive display market to grow nearly 15% annually through 2019, report says (DSToday)
The global interactive display market is expected to grow at a compound annual growth rate of 14.90 percent from 2014 to 2019, according to a new report entitled "Global Interactive Display Market 2015-2019," published by Infiniti Research Limited. The market is also expected to see growth by volume at 17.27 percent during this period. […]
digitalsignagetoday.com
Wed, Sep 30, 2015 at 7:25 PM
Wed, Sep 30, 2015 at 7:25 PM
AdAge: That Out-of-Home Campaign Rolling Around Advertising Week Has a Secret Message for Robots, Ad Execs
Those in-your-face outdoor ads making the rounds of Manhattan this week have more to them than meets the eye. The binary code on each ad turns out to contain an actual message. Since Monday, attendees of Advertising Week in New York (and even people in New York not attending Advertising Week) have been confronted with an out-of-home effort asking them to "feel the real. […]
adage.com
Wed, Sep 30, 2015 at 7:11 PM
Wed, Sep 30, 2015 at 7:11 PM
Lunch is on Rodilla
The popular Spanish fast food chain, Rodilla, worked with Samsung and JCDecaux to add a competitive twist to the lunchtime rush. The team installed a 55-inch, interactive screen in a Downtown Madrid advertising unit on which participants raced the clock to put together tasty lunch menus. […]
Wed, Sep 30, 2015 at 10:32 AM
Lunch is on Rodilla
The popular Spanish fast food chain, Rodilla, worked with Samsung and JCDecaux to add a competitive twist to the lunchtime rush. The team installed a 55-inch, interactive screen in a Downtown Madrid advertising unit on which participants raced the clock to put together tasty lunch menus. […]
Wed, Sep 30, 2015 at 10:32 AM
U.K. Mobile Advertising Forecast to Overtake TV in 2016 (Hollywood Reporter)
Mobile advertising spending in Britain will this year overtake newspaper and magazine spending and will in 2016 exceed TV advertising, according to a forecast from research firm eMarketer. The company projected on Wednesday that U.K. mobile ad spending would jump 45 percent this year to $4.94 billion (£3.26 billion), compared with an estimated $4.05 billion (£2.67 billion) in print spending. […]
hollywoodreporter.com
Wed, Sep 30, 2015 at 7:18 AM
Wed, Sep 30, 2015 at 7:18 AM
Digital Signage Federation Welcomes New Members (DSF)
W […]
Wed, Sep 30, 2015 at 7:01 AM
Tuesday, September 29, 2015 Tue, Sep 29, 2015
That Out-of-Home Campaign Rolling Around Advertising Week Has a Secret Message for Robots, Ad Execs
Since Monday, attendees of Advertising Week in New York (and even people in New York not attending Advertising Week) have been confronted with an out-of-home effort asking them to "feel the real." The "real" in this case is advertising seen by real human beings, as opposed to a lot of digital advertising that may only be seen by lowly robots. […]
oaaa.org
Tue, Sep 29, 2015 at 8:00 PM
Tue, Sep 29, 2015 at 8:00 PM
Why Brands Are Using Digital Out-of-Home Media for Hyper-local Marketing Campaigns (Screen Media Daily)
NEW YORK, NY — A recent report from Mindshare found that more than 65% of consumers felt that advertising was too intrusive and were no longer interested in being marketed to, and less than half believed that advertising actually helped them to learn about a company’s products or services. […]
Tue, Sep 29, 2015 at 7:25 PM
WSJ: Ad Blocking Companies Are Like Highway Robbers, IAB Says
Trade group blames ad blocking for compromising publishers’ businesses. Companies profiting from ad-blocking are engaging in “highway robbery,” the Interactive Advertising Bureau said Tuesday. […]
wsj.com
Tue, Sep 29, 2015 at 7:15 PM
Tue, Sep 29, 2015 at 7:15 PM
Georgia’s largest outdoor ad company selects BroadSign for its DOOH network (BroadSign)
Tbilisi, Georgia. The largest outdoor advertising company in Georgia, Alma LLC, has selected BroadSign International, LLC’s digital signage software for the deployment of its digital out-of-home network. Alma’s portfolio of digital displays is complementary to its traditional billboards and printing house. […]
Tue, Sep 29, 2015 at 6:58 PM
Tinder Wants STD Billboard Removed
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mediapost.com
Tue, Sep 29, 2015 at 6:54 PM
Tue, Sep 29, 2015 at 6:54 PM
Outfront Media Hits New 52-Week Low at USD21.39 (OUT)
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dcprogressive.org
Tue, Sep 29, 2015 at 6:53 PM
Tue, Sep 29, 2015 at 6:53 PM
Forbes: Is The Advertising Industry Going The Way Of The Music Industry?
In 1999, music lovers discovered that Napster let them download their favorite songs from Internet servers for free. Napster was quickly outlawed, but the music industry was snuffed and has never quite recovered. Despite their prodigious “MadMen” legacy, advertising agencies these days seem to be on a similar track. […]
forbes.com
Tue, Sep 29, 2015 at 6:51 PM
Tue, Sep 29, 2015 at 6:51 PM