Raw Feed & Search

O2 launches ‘Make Them Giant’ DOOH campaign (Pioneering OOH)

Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content. O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose. […]

pioneeringooh.com
Thu, Oct 1, 2015 at 7:30 AM

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New York City Franchise and Concession Review Committee (“FCRC”) consents to the change in control of CEMUSA, Inc. owner of CEMUSA NY LLC which holds the New York City street furniture franchise agreement

Paris, 1 October 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that the New York City Franchise and Concession Review Committee (FCRC) voted yesterday unanimously to consent to the change in control to JCDecaux of CEMUSA, Inc., owner of CEMUSA NY LLC which holds the 20-year New York City Street Furniture Franchise Agreement. […]

Thu, Oct 1, 2015 at 2:41 AM

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A media buyer’s primer on beacons: they’re the next wave in out of home advertising (Media Life)

Undoubtedly you’ve heard of beacons. Even so, you may not understand what exactly beacons are or how they could potentially revolutionize out of home advertising over the next few years. To offer some clarity on the issue of beacons, Media Life put together a brief primer for media buyers on this hot concept. […]

Wed, Sep 30, 2015 at 8:22 PM

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7 Industries Being Taken Over by Digital Signage (Commercial Integrator)

The digital signage market is set to be worth over $20 billion by 2020. But which industries specifically are seeing the biggest impact? According to research by EmbedSignage, the digital signage industry has been transforming the world, with several industries benefiting from the technology. […]

commercialintegrator.com
Wed, Sep 30, 2015 at 8:20 PM

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Ad-blocking technology could be good news for Out of Home advertising (Media Update)

Ad-blocking software has been around for some time but the uptake has been slow, restricted to privacy fanatics and others ‘in the know’. But now, it’s gaining significant momentum. […]

mediaupdate.co.za
Wed, Sep 30, 2015 at 8:20 PM

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Dynamic Outdoor launches new OOH audience measurement system

Dynamic Ai is a 'complete game-changer' says president Brandon Newman. Digital out-of-home company Dynamic Outdoor is introducing a new audience measurement technology called Dynamic Audience Intelligence (Dynamic Ai) that provides detailed metrics, analytics and audience profiling for its inventory across the country. […]

marketingmag.ca
Wed, Sep 30, 2015 at 8:11 PM

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DOOH Campaign: Lunch is on Rodilla (JCDecaux)

The popular Spanish fast food chain, Rodilla, worked with Samsung and JCDecaux to add a competitive twist to the lunchtime rush. The team installed a 55-inch, interactive screen in a Downtown Madrid advertising unit on which participants raced the clock to put together tasty lunch menus. […]

Wed, Sep 30, 2015 at 8:09 PM

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How Digital Signage Enhances the Modern Traveler’s Experience (Mvix)

Today’s travelers are increasingly dependent on digital channels to make their travel experiences better. They often have superior levels of technology at home, and they expect the promised “home away from home” experience to be technologically the same, if not better than what they left behind. […]

mvixdigitalsignage.com
Wed, Sep 30, 2015 at 7:52 PM

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Lamar billboard lawsuit against Rapid City dismissed

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rapidcityjournal.com
Wed, Sep 30, 2015 at 7:49 PM

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WSJ: WPP’s CEO Martin Sorrell approves ComScore-Rentrak deal, to provide a more robust alternative to Nielsen

Ad giant WPP to have a 16% stake in combined company. The combined company will be able to create a metric that can measure media content and ad campaigns across various platforms, becoming a more formidable competitor to Nielsen, which dominates the measurement market in the U.S. “Clients and media owners really want better measurement,” Mr. […]

wsj.com
Wed, Sep 30, 2015 at 7:43 PM

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Posterscope & Blue 449 amplify Project Everyone on OOH media

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bestmediainfo.com
Wed, Sep 30, 2015 at 7:40 PM

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The Drum: Everything you need to know about: Programmatic

With the rise of video and mobile ad spend the UK IAB estimates 70 to 80 per cent of digital ad spend will use programmatic technologies by 2018. Add to that the digitalisation of broadcast and outdoor delivery and, says the Trade Desk’s UK general manager James Patterson (pictured), we’re looking at an entirely programmatic future. […]

thedrum.com
Wed, Sep 30, 2015 at 7:38 PM

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OOH Media of the Year 2015 in Singapore (Marketing Interactive)

Look around you. Chances are most of the ads that grab your attention run on OOH platforms. These gentle giants of advertising have not only proven to be tech-savvy, but also command your attention in the least intrusive way possible. […]

marketing-interactive.com
Wed, Sep 30, 2015 at 7:36 PM

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Chinese out-of-home ad operator AirMedia to go private (PR)

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marketwatch.com
Wed, Sep 30, 2015 at 7:31 PM

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OOH and Merseyrail team up on ‘congestion cure’ campaign

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prolificnorth.co.uk
Wed, Sep 30, 2015 at 7:28 PM

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