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Advertising Week OMMA Programmatic Panel: OOH: Automating The Next Frontier (Video, 32:26)

Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? […]

ustream.tv
Tue, Oct 6, 2015 at 12:54 AM

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The future of outdoor advertising according to BitPoster’s Aidan Neill (City A.M.)

FROM billboards to bus stops, the outdoor media market has been more reluctant than other areas of the marketing industry to embrace digitisation. The buying and selling of advertising space had been largely a manual process, with a lot of wasted inventory and little standardisation of pricing. […]

cityam.com
Tue, Oct 6, 2015 at 12:52 AM

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Tips and Strategies for Increasing Digital Signage Engagement (free white paper from Mvix)

With the raging popularity of social media combined with the at-your-fingertips convenience of the ubiquitous mobile phone, consumers are more in control of the path to purchase more so than any other time. […]

mvixdigitalsignage.com
Tue, Oct 6, 2015 at 12:51 AM

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Using Beacons to reveal the path to purchase (Marketing Mag Canada)

Consumers these days are agnostic to the stores they shop in and this siloed data doesn’t have any scale. Compounding this is the data about what is happening in a closed environment (i.e. brick and mortar) which is not used in conjunction with all of a retailers other media. […]

marketingmag.ca
Mon, Oct 5, 2015 at 8:09 PM

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How Digital Signage Is Changing Corporate Communications

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Mon, Oct 5, 2015 at 8:08 PM

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Digital Place-Based Ad Revenue Growth Outpaces Other Major Media Sectors For First Half Of 2015

NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]

Editorial
Mon, Oct 5, 2015 at 8:06 PM

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West Springfield billboard: See an overdose? ‘Don’t Run, Call 911’

A billboard on busy Route 20 in West Springfield is helping to fight the region's overdose epidemic with the  message: "Don't run. Call 911". […]

oaaa.org
Mon, Oct 5, 2015 at 8:00 PM

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At Last, Advertising for Humans That Works

PNYC, a sibling company to marketing firm Partners & Napier, helped Outdoor Advertising Association of America launch an ad campaign that focuses on real consumer engagement. […]

oaaa.org
Mon, Oct 5, 2015 at 8:00 PM

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Dating Apps, Not Billboards, Are the Secret to Winning the War on STIs

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huffingtonpost.com
Mon, Oct 5, 2015 at 7:46 PM

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Out of home giant Kinetic sets up sustainability division (More About Advertising)

WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; professional development and company culture. […]

moreaboutadvertising.com
Mon, Oct 5, 2015 at 7:44 PM

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Blue Lives Matter billboard campaign reaches Hamilton

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journal-news.com
Mon, Oct 5, 2015 at 7:31 PM

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Behind the connected stadium

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rcrwireless.com
Mon, Oct 5, 2015 at 7:30 PM

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Digital Point of Sale Screen Networks – The Cannibal in the Room? (Linkedin)

"Every time we increase the market share and rate of sale for one of our brands, we are going to cannibalise another brand's sales and bite large chunks out of their market share. And the numbers are big, very big, as are the stakes". So said the Sales Director of a global drinks brand who was speaking about UpLift Media, the digital POS screen network being built by Sky, Molson Coors and D-Media. […]

linkedin.com
Mon, Oct 5, 2015 at 7:27 PM

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Is my ad spend increasing store sales? (iMedia Connection)

A retailer asks a manufacturer's sales rep, "Why isn't your new product flying off our shelves?" The salesperson hems and haws, then finally admits, "Our national advertising and promotions haven't started yet. Let's wait and see how our new product performs once we start really supporting it! […]

imediaconnection.com
Mon, Oct 5, 2015 at 7:16 PM

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(invidis) Photos from the Installation Tour of the Digital Signage Summit Europe 2015

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invidis.de
Mon, Oct 5, 2015 at 7:13 PM

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