Old meets new in this week’s Installation of the Week. JCDecaux recently promoted its new CMS known as SmartContent across the British Isles on select digital screens with a little help from one of the United Kingdom’s most beloved native sons: Bill Shakespeare. […]
The arrival on the market of fine pixel pitch LED displays has sparked a big jump in shipments globally, but the competitive landscape is so crowded that total revenues have only jumped slightly, according to a new marketplace report by the research firm IHS. Total unit shipments for all pixel-pitch categories in the direct-view LED video market were up 15.6 percent year over year in 2015. […]
CHARLOTTE, N.C., May 17, 2016 /PRNewswire/ — At the American Public Transport Association (APTA) conference in Charlotte, CIVIQ is launching their new WayPoint, a smart city communications device that is designed to greatly enhance the citizen and commuter experience. […]
DALLAS, May 17, 2016 /PRNewswire/ — 5miles, one of the U.S.’s largest local marketplace apps, has launched a unique digital outdoor campaign that displays actual items for sale within five miles of a given billboard. […]
NEW YORK, May 17, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has become their latest member. Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. […]
Gimbal's proximity marketing platform helps companies in the out-of-home space gain a better understanding of their audience's behaviors through proximity technology. […]
Ubuntu has long been one of, if not the, go-to variants of the Linux operating system for digital signage media players, but that’s been on “real” x86 computers. Now there’s work underway to pair the new Internet of Things-focused version of the open-source software with Raspberry Pi micro-PCs, and run a digital signage platform off it. […]
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Below are excerpts from the the Media Monthly bulletin containing major OOH media market indicators. Media Monthly features research and insights of PJSC's Technology, Media & Telecommunications team. 2016 OOH Main Markets Advertising Spend: 2016 OOH Share of Total Advertising in Main Markets: In the Asia-Pacific countries, OOH spend is increasing due to growing urbanization. […]
Guest Post: Tim Strähle, Adversign Media This is part 2 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]
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Increased interaction with mobility is one of many features and developments that make digital signage “dynamic, disruptive and interesting,” according to “Why 2016 Will Be The Year Of Digital Signage And Displays,” a January 2016 Forrester blog by J.P. Gownder, a VP and principal analyst for Forrester Research. […]
