Movie theater advertising company National CineMedia is focusing on two of the big media buzzwords of the moment: Millennials and data. Looking to capitalize on broadcast upfronts week, NCM held an upfront event of its own on Wednesday, and it emphasized the words currently most likely to get advertisers salivating. […]
With Australia's urban ethnic population set to swell, Adshel has unveiled an ethnic targeting initiative for its out of home panels. The technology allows Adshel to pin-point and target ethnic communities giving advertisers the opportunity to run campaigns that engage a multi-cultural Australia. […]
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It’s these ‘network effects’ described by Metcalfe’s law that are partly behind the competitive rush to convert to digital by JCDecaux, Clear Channel Outdoor and Exterion across Europe. […]
Battersea, the animal rescue center and one of the U.K.'s biggest charities, has partnered with Glimpse to put stray cats on the posters—so, in addition to thinking fewer ad-cluttered thoughts on their commute, Londoners may actually be able to take a furry friend home with them. […]
Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]
By Bill Ripp, Lamar Vice President/Digital Development, and OAAA. […]
NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone. The campaign, created by 23red, was a winner in the annual competition run by Ocean Outdoor and Campaign, which rewards the most creative ideas that can then be brought to life on Ocean’s out-of-home digital screens. […]
NEW YORK, May 18, 2016 — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems. […]
Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]
Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]
For its recent campaign in Chile, Unilever brought color to the ordinary chore of doing laundry. The company displayed 300 boldly colored t-shirts over the entrance to one of Baquedano station’s platforms along with a giant, 3-Dimensional build of its OMO laundry detergent. […]
For its recent campaign in Chile, Unilever brought color to the ordinary chore of doing laundry. The company displayed 300 boldly colored t-shirts over the entrance to one of Baquedano station’s platforms along with a giant, 3-Dimensional build of its OMO laundry detergent. […]
Paris, 18 May 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its world leading airport advertising subsidiary, JCDecaux Airport, has renewed a new 10 year advertising concession with Aéroports de la Côte d'Azur and its subsidiaries, following a successful bid process. […]
