Raw Feed & Search

Convergent Announces New Leadership Team and Introduces New Cloud-Based Service Model

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and award-winning leader in delivering location-based digital experiences today announced its new leadership team. Steve Schilling has been named president and brings more than 25 years of experience and leadership in strategy development and business performance optimization to Convergent. […]

digitalsignageconnection.com
Thu, May 19, 2016 at 8:59 AM

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BrightSign and Rockbot Keep Johnny Rockets Rockin’

LOS GATOS, CA – (May 19, 2016) – BrightSign, LLC®, the global market leader in digital signage players, today announced a collaboration with Rockbot to update digital signage networks in the Johnny Rockets chain of American diner-themed hamburger restaurants. […]

digitalsignageconnection.com
Thu, May 19, 2016 at 8:57 AM

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Direct-View LED Strengthens in Digital Signage Market

Total unit shipments for all pixel-pitch categories in the direct-view light-emitting diode (LED) video market recorded a 15.6 percent year over year increase in 2015. Total revenue for 2015 only improved by 1.2 percent in 2015 compared to the previous year, due to a dramatic price decline across all pixel-pitch categories. […]

digitalsignageconnection.com
Thu, May 19, 2016 at 8:51 AM

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Outfront Media Launches ON Smart Platform in Minneapolis (NASDAQ)

Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. […]

nasdaq.com
Thu, May 19, 2016 at 7:01 AM

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Brands Toast Their Milestone Anniversaries with OOH (iHeart Billboards)

Several brands celebrating anniversaries this year are toasting strong with year-long promotions, events, commemorative packaging and limited editions of their products. To amplify awareness, advertisers are putting their stock in the biggest anniversary card you can buy — BILLBOARDS. […]

Thu, May 19, 2016 at 5:58 AM

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Common Misconceptions about OOH

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Thu, May 19, 2016 at 3:20 AM

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Huff Post: Kinetic UK CEO on Taking the Contextual Revolution Outdoor

Out-of-home (OOH) is set to deliver marketers and their agencies some significant new opportunities, as digital technology improves our ability to offer contextual advertising. This development has already transformed digital advertising. It’s no longer note-worthy to spot an ad on Facebook for a product we spent time researching online the day before. […]

huffingtonpost.com
Thu, May 19, 2016 at 2:08 AM

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OUTFRONT’s Andy Sriubas: How Advertising Can Move Beyond the Bottom Line (OAAA)

Don Draper’s poetic ad slogans wouldn’t stand a chance in today’s digital world. No matter how compelling the copy, consumer apathy to advertising is on the rise. In fact, the latest report from comScore says 10% of Americans use an ad blocker. […]

Thu, May 19, 2016 at 1:41 AM

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16:9: IoT And Digital Signage: The Invisible Elephant In The Room – Part 3 (Conclusion)

Guest Post: Tim Strähle, Adversign Media This is the final part of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]

sixteen-nine.net
Thu, May 19, 2016 at 1:40 AM

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Meet one of the leading ladies of the DOOH industry: Stephanie Gutnik of BroadSign (Media Village)

"We should always be guided by doing the right thing," Stephanie insists. "Though the business world can be viewed as 'dog-eat-dog,' I believe good things come to good people and businesspeople genuinely want to partner with pleasant and trustworthy cohorts." BroadSign's CEO, Burr Smith, shares this sentiment and has embedded it in the company values. […]

mediavillage.com
Thu, May 19, 2016 at 1:27 AM

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How Digital Signage Enhances Mass Notification (Mvix via Commercial Integrator)

Emergency messaging on digital signage can be highly targeted by location and audience. The messages can also be changed instantly as the emergency situation changes. Most digital signage solutions are cloud-based and can be accessed from any Internet-enabled computer, so campus administrators will not be tied down to a specific location to make updates. […]

commercialintegrator.com
Thu, May 19, 2016 at 1:25 AM

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The Drum: JCDecaux underpins the versatility of SmartContent CMS with contextual OOH Shakespeare quotes

JCDecaux is promoting its new content management system for digital out-of-home ads called SmartContent by sharing contextual Shakespeare quotes across select digital screen inventory. The quotes are influenced in real time by mitigating environmental factors such as weather, time and location as well as custom data feeds. […]

m.thedrum.com
Thu, May 19, 2016 at 1:19 AM

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Mobile Marketplace Startup Debuts Digital Billboards with User-Generated Content to Sell Real Items from Real People in Real Time (PRNewswire)

5miles, one of the U.S.'s largest local marketplace apps, has launched a unique digital outdoor campaign that displays actual items for sale within five miles of a given billboard. Using innovative technology, the campaign will harness the power of real-time, user-generated content to help increase hyper-local transactions between sellers and buyers. […]

digitalsignageconnection.com
Wed, May 18, 2016 at 6:20 PM

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Sacramento Area Digital Billboard Veale Outdoor Advertising Celebrates Successful First Year in Service

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prweb.com
Wed, May 18, 2016 at 6:14 PM

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The Drum: How my spoof anti-Trump digital billboard went viral around the world

I quickly put together a spoof political billboard ad, slap-bang in the middle of a screengrabbed Times Square. Lots of red and white – popular colours among US media – highlighting the ‘Don' and ’T' in the US Republican presidential candidate’s name to get ‘Don’t’ – sensible advice to American voters I thought. […]

thedrum.com
Wed, May 18, 2016 at 6:11 PM

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