Barnes Outdoor Advertising Celebrates 100th Birthday
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Fri, May 20, 2016 at 12:37 AM
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As DOOH takes a larger share of the total OOH market, it brings a new era of accountability, greater relevancy, new inventory formats, and new ways to tell a story. DOOH earned USD 2.96 billion in ad revenue in 2015, accounting for more than 40 percent of total out-of-home spending. […]
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
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With recent FDA changes food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information. […]
Location as a marketing tool has the potential to marry advertising with hyper-targeting across multiple media types. Looking at Out of Home (OOH), as a particularly exciting example; Rubicon Project has announced key OOH partnerships with the likes of Bitposter, Captivate and Adspace to make this cocktail of technology, data, location and OOH advertising an exciting proposition. […]
Google announced at its annual I/O conference today that Android mobile apps from its Google Play app store will now run on ChromeOS devices like Chromebook laptops. Google is making the Play store, and the gazillion Android apps you can get on it, work on the Chrome operating system, which is also developed and supported by Google. […]
The new romantic comedy, Un Homme à la Hauteur, centers on main character Diane’s journey to overcome certain societal norms regarding height. […]
The new romantic comedy, Un Homme à la Hauteur, centers on main character Diane’s journey to overcome certain societal norms regarding height. […]
May 18, 2016, London. Today Screenly, the most popular digital signage solution for the Raspberry Pi, and Canonical, the company behind Ubuntu, the world’s most popular open-source platform, jointly announce a partnership to build Screenly on Ubuntu Core. […]
STERLING, Va., May 19, 2016 /PRNewswire/ — The free download “Digital Signage for K-12 Schools” begins by exploring the student-teacher dynamic, why this relationship is suffering, and why technology is the lubricant that’ll reduce the friction between both worlds. […]
Paris, 19 May 2016 – The Combined Annual General Meeting (AGM) of JCDecaux SA (Euronext Paris: DEC) was convened on 19 May 2016.The AGM approved the financial statements for the year ending 31 December 2015 and the payment of a dividend of €0.56 per share. The AGM also renewed the terms of four members of the Supervisory Board: Mr. Gérard Degonse, Ms. […]
Guest Post: Michael Tutton, Crown Content I was brought once into a big digital signage project to provide content for a $250,000 display set-up, two hours before it was all set to go live. Sounds crazy, right? It was. […]