JCDecaux has launched a new DOOH network in Europe’s busiest shopping destination, Oxford Street, with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams. […]
Mvix, a leader in affordable cloud-based digital signage solutions, today released a whitepaper that takes an in-depth look at how digital signage is being used in the K-12 ecosystem. The post White Paper Explores the use of Digital Signage in the K-12 Ecosystem appeared first on Mvix. […]
The surf and lifestyle brand O’Neill has made the recycling of plastic the subject of a recent outdoor campaign. In addition to digital advertising, 3D printing and a testimonial appearance made up part of the campaign. Sustainability has long since been a key issue for advertisers. […]
The competition, open to startups and SMEs, asks entrants to tweet their pitch using the hashtag #TeaseLondon. To enter, companies simply tweet explaining why they deserve to win £160,000 of advertising, and tag their posts #TeaseLondon. Entries can be a simple text tweet, or include a photo or video – but Eyetease and Verifone encourage entrants to get creative. […]
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Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain wall and adding a top and bottom that makes it look like a Godzilla-sized version of the new phone. […]
Earlier this year, Adshel announced its plans to expand its digital roadside network with an additional 250 digital screens bringing the total of its digital roadside screens to over 500. The Company also has over 200 digital screens across the Sydney Trains network. […]
Subtitle: An OOH Person’s Creative Guide to Better OOH Design for Impact and Advertiser Success. It's Spring and its time to Clean up your CREATIVE OOH HOUSES! Here is my rendition of someone else’s observations on #OOH creative. […]
Posterscope’s monthly Out-of-Home market update, containing latest industry news and analysis. […]
By Mark Braff. Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. […]
A good example of OOH directly driving m-commerce can be seen in the changing behaviour of commuters and rail users. ‘Commuter commerce’ now accounts for £9.3bn of UK online sales per year, with more than a fifth of all UK online purchases taking place during people’s daily commutes (Zapp/Cebr). […]
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016. […]
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted. […]
