Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company it says brings media targeting and a cost per view media placement model to digital OOH networks in this country. […]
Bauer Media has been taking advantage of data-driven outdoor ads over the past few months to build on its own digital marketing. The formats are the result of a partnership with digital out of home media owner Kong Outdoor and creative technology provider Flux. […]
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Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. […]
Amscreen regretfully announces that it has today terminated its sales agency agreement with Digicom Out Of Home Digital Media Limited (“Digicom”) and temporarily suspended the advertising service on its network of forecourt screens. This follows the filing of a Notice of Intention to Appoint an Administrator by Digicom on Friday 13th May 2016. […]
The dynamic DOOH campaign incorporates live scores from each match, campaign imagery celebrating wicket, run and other major milestones as they happen and, on select sites, the latest from the @EnglandCricket Twitter account. […]
Award winning Royal Highland Show has commissioned a 50ft ‘snorting’ bull on Edinburgh’s largest OOH site to bring the fun of the show to motorists. […]
HLA brought the colors of the rainbow to metro stations in Shanghai this spring with mega showcases of its colored jeans collection. From vibrant reds to intense indigo hues, the entirety of the eye-catching selection was on display along with added sound and lighting effects. […]
HLA brought the colors of the rainbow to metro stations in Shanghai this spring with mega showcases of its colored jeans collection. From vibrant reds to intense indigo hues, the entirety of the eye-catching selection was on display along with added sound and lighting effects. […]
How does a company implementing a digital sign or billboard maximize dwell time and overcome smartphone obsession in today’s globalized world of personal touchscreens? By fashioning a bigger-than-life and utterly unavoidable digital billboard featuring the latest smartphone, of course. […]
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When oOh! Media Limited, a leading Australian out of home media company had the opportunity to design a show-stopping advertising solution in Sydney, Australia’s most productive shopping centre, Mirvac’s Broadway Sydney, they turned to NanoLumens for innovative thinking that they couldn’t find anywhere else. oOh! […]
The following statements in no way reflect the opinion of the Eileen Fisher company or its brand. […]
