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Friday, May 27, 2016 Fri, May 27, 2016

Smart Billboards Powered by Data Analytics: Clear Channel Outdoor Radar (Datanami)

Thanks to companies’ unprecedented capability to track people’s movements via cell phones and categorize their interests, the age of the smart billboard is here. It may seem a little creepy to some people, but its apparent effectiveness means that it’s likely here to stay. Media giant Clear Channel is helping to define the segment with a new solution it launched in February. […]

datanami.com
Fri, May 27, 2016 at 3:00 AM

How data and out of home advertising meet in the middle (BandT)

In just over five years the out-of-home industry has come from almost none, to way more than we expected. What we have in Australia with MOVE has been proclaimed as the best OOH audience measurement system in the world, and it is only the beginning. There is going to be a whole lot more data available soon thanks to the initiative to fuse emma with MOVE data, which is now well underway. […]

bandt.com.au
Fri, May 27, 2016 at 2:55 AM

Thursday, May 26, 2016 Thu, May 26, 2016

Cieslok Cares Showcases the Toronto Arts Foundation Awards Finalists on Digital Signage Network

TORONTO (May 14, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising and digital media partner to the Toronto Arts Foundation, announces their latest campaign showcasing the Toronto Arts Foundation Awards finalists. The Awards are presented to artists, cultural leaders and businesses in recognition of artistic excellence, cultural leadership and contribution to the arts. […]

digitalsignageconnection.com
Thu, May 26, 2016 at 4:25 AM

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