Raw Feed & Search

DOOH campaigns: Exterion Media powers London buses with Beacons and Shazam for movie release (Digital Signage Summit)

Exterion Media has partnered with Shazam, one of the world’s most popular apps, and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3. Beacon at the bus can trigger the Shazam app and interact with consumer inside as well as street-side. In the past out-of-home campaigns with beacons had very limited success. […]

digitalsignagesummit.org
Wed, Mar 23, 2016 at 11:57 PM

Permalink

Outdoor advertising more effective than digital ads

 […]

Wed, Mar 23, 2016 at 11:56 PM

Permalink

On the floor at Digital Signage Expo 2016 (MoodMedia)

Be it displaying beautiful animations across OLED screens or streaming eye-catching media across large video walls, brands need to continually re-evaluate their advertising and marketing strategies to positively enhance the customer experience. These tactics were highlighted at DSE and the collaboration with industry trendsetters took place at every corner I turned. […]

Wed, Mar 23, 2016 at 7:09 PM

Permalink

ISA Sign Expo Preview (Sign Link)

With the 2016 ISA Sign Expo about to hit Florida’s shores, Harriet Gordon takes a glance at the Sunshine State and uncovers some of the secrets behind this megalithic trade show. The ISA Sign Expo 2016 will take place from April 20th to 23rd 2016 at the Orange County Convention Center in Orlando, Florida. America. […]

signlink.co.uk
Wed, Mar 23, 2016 at 7:02 PM

Permalink

RBTE visitor numbers up by 28%

 […]

Wed, Mar 23, 2016 at 7:00 PM

Permalink

NBA’s Orlando Magic get new digital signage

 […]

digitalsignagetoday.com
Wed, Mar 23, 2016 at 6:59 PM

Permalink

Why Was This Calvin Klein Billboard So Offensive?

 […]

look.co.uk
Wed, Mar 23, 2016 at 6:58 PM

Permalink

AdSemble Introduces Self-Service Marketplace for Digital Out of Home Media Companies; Expands to New York and Los Angeles

 […]

marketwired.com
Wed, Mar 23, 2016 at 6:50 PM

Permalink

Adshel targets millennials with #mycalvins at Sydney train stations (AdNews)

Commuters rejoice. You can now see a giant Justin Biebs in his underwear on your way to work. Calvin Klein, through its media agency Frontier Australia, has extended its #mycalvins Spring 2016 global advertising campaign to Sydney train stations via Adshel Rail. […]

adnews.com.au
Wed, Mar 23, 2016 at 6:49 PM

Permalink

Ohio’s First LED Screen Vehicle ‘Transforms Advertising Landscape

 […]

broadwayworld.com
Wed, Mar 23, 2016 at 6:48 PM

Permalink

LG Electronics releases new commercial-use signage display

 […]

pulsenews.co.kr
Wed, Mar 23, 2016 at 6:47 PM

Permalink

Named: the best DOOH projects in North America (Screen Media Mag)

Barco, Cineplex, Digital Kitchen, Pearl Media and Second Story were multiple prizewinners at this year’s Apex Awards. The awards, honouring the best in North American digital signage and digital out-of-home, were presented last week at the Las Vegas Convention Center as part of Digital Signage Expo. […]

Wed, Mar 23, 2016 at 6:46 PM

Permalink

How to supercharge your omnichannel strategy with digital signage and kiosks

 […]

digitalsignagetoday.com
Wed, Mar 23, 2016 at 6:45 PM

Permalink

Snapchat uses geofilters to create billboards for its OOH campaign (Business Insider)

Geofilters are the location-based graphics users can place over their snaps as a way to make their photos and videos look more entertaining and let their friends know where they are snapping from. Last year, Snapchat allowed users to submit their own geofilters — using Adobe Illustrator of Photoshop — many of which have been accepted in the app for other users to apply to their snaps. […]

businessinsider.com
Wed, Mar 23, 2016 at 6:17 PM

Permalink

Digital billboard maker Daktronics gains retail platform in Adflow takeover (Screen Media Mag)

Daktronics, the U.S. supplier of large displays, has taken a surprising step to enhance its presence in retail digital signage through the acquisition of Canada’s Adflow. NASDAQ-traded Daktronics is probably best known for its sports scoreboards, digital billboards and other very-large-format outdoor screens. […]

Wed, Mar 23, 2016 at 6:11 PM

Permalink