Study: Three technologies that will shape retail – and one that won’t
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Sat, Apr 30, 2016 at 3:00 PM
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Businesses tend to over-prioritize technology spend while neglecting to invest in content strategy. These businesses have it backwards. The goal of digital signage is engagement. […]
Our Adshel Effect research has been looking at the value and effectiveness of street furniture both in a single channel campaigns and in campaigns with other media, understanding that street furniture plays a different role when paired with different media due to the way they are each consumed. […]
The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries. […]
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In recent years, Chicago has invested millions of dollars in smart technology devoted to making the lives of its citizens better. While the city’s digital infrastructure remains a work in progress, Chicago is a prime example of how IoT-ready solutions can positively impact residents and enable progress. […]
What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “At times, you may find the need to expedite a digital screen installation. […]
What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? The best way to quickly execute installations is to build a bench of installers in the geographies most likely to require and deserve a quick response. […]
What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? Quite simply: planning, planning, planning! […]
What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? Throughout my career at Lamar, we’ve done some pretty off-the-wall campaigns involving technology and third-party hardware and software. No matter what the technology is, the best rule of thumb is to treat the technology portion as if it’s being done for the first time every time. […]
What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? At times, you may find the need to expedite a digital screen installation. To prepare for this, it’s important to have the following plan in place: Develop a third-party preferred vendor list. […]
In support of the roll out of its carbonated Smartwater, Coca-Cola launched spectacular Innovate campaigns in both New York City and Boston. The company installed a liquid showcase in Boston which imitated the bubbly nature of the beverage while treating passers-by in both cities to panels featuring the iconic bottle and replicating the carbonation. […]
In support of the roll out of its carbonated Smartwater, Coca-Cola launched spectacular Innovate campaigns in both New York City and Boston. The company installed a liquid showcase in Boston which imitated the bubbly nature of the beverage while treating passers-by in both cities to panels featuring the iconic bottle and replicating the carbonation. […]
CONTENT SPONSORED BY CASE STUDY Peerless-AV® Works with Volta Industries to Create Custom Charging Stations for Retail Centers in the Chicagoland Area THE CHALLENGE In the summer of 2015, Volta Industries, a designer of vehicle charging stations aimed at bettering the world one community at a time, was looking to make a change. […]
Research and Markets has announced the addition of the “Interactive Kiosks Market by Type (ATMs, Self Service Kiosks, and Vending Machines), Industry (Retail, Healthcare, Banking Finance Service, Government, Entertainment, Transportation, & Hospitality), Component, & Geography – Global Forecast to 2020” report to their offering. […]