JCDecaux turn on the tech for Intel at Vivid
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Thu, Jun 2, 2016 at 5:31 PM
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In 2013, at only 36 years old, Helma Larkin assumed the role of chief financial officer of the network's out-of-home shop Posterscope. A year later, as CEO, she was charged with pushing not only her agency, but also the entire traditional OOH industry, into new, tech-enabled programmatic buying. […]
To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology suppliers and some clients. […]
In the once traditional out-of-home (OOH) world, location-based media infrastructure is getting smarter. It’s becoming more dynamic and already flexing its digital muscle. In a democratized media world, all screen technology is created equally. […]
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An eight-month probe by a marketing trade group revealed that ad agencies are accepting rebates from media companies in the U.S., according to people familiar with the matter, findings that will likely stoke concerns about transparency in the industry. […]
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Just in case you had any doubt that virtual reality was back on the rise, check out the Dare Devil Dive Roller Coaster now debuting at Six Flags over Georgia. Riders strap in and don a VR headset powered by Samsung Gear VR and Oculus before being transported to an aerial laser battle in the middle of a chaotic alien invasion. […]
The NBA’s Toronto Raptors had a good playoff run once their key guards remembered how to shoot, but the ownership and management team is also using less obvious cues and clues from visualized data to build the club’s future. […]
PETALUMA, CALIFORNIA, May 31, 2016 – Providing commercial integrators with a large selection of robust 4K signal extension solutions, Gefen, the A/V signal management unit of Core Brands, a Nortek company (NASDAQ: NTK), today introduced the EXT-UHDA-HBT2, a new HDMI extender that uses HDBaseT™ 2.0 technology to extend 4K digital AV, Ethernet, RS-232, 2-way IR, 2-way audio, and 2-way POH compliant power up to 330 feet over one CAT-5e cable. […]
ST. PAUL, MINNESOTA, June 1, 2016 – The Mississippi Watershed Management Organization (MWMO) in Minneapolis has deployed a digital signage network powered by Tightrope Media Systems as an extension of its educational and communication initiatives. […]
BROOKINGS, S.D. – June 1, 2016 – T-Mobile Arena selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design, manufacture and install 25 LED video displays in and around the new venue which opened last month in Las Vegas, Nev., including the first see-through display in the city that also is one of the largest in the United States. […]
When I was over at the ISE show in Amsterdam a few months ago, I remember seeing a Shenzhen company that had a set of lightweight, skinny and flexible LED display products that I thought would make the NanoLumens guys think, “Gee, that looks familiar.” But the company was one I’d never heard of, so I doubted Atlanta-based Nano would be all that fussed about cheap Chinese clones. […]