One of the UK’s leading OOH advertising companies, JCDecaux, has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence. The UK not only has one of the highest share of ad dollars going in to digital based media but also has one of the most progressive digital OOH sectors in the world. […]
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples. The OOH landscape - automation of dynamic and contextual advertising. Both Clear Channel and JCDecaux have what are effectively digital content management systems. […]
The deadline to submit entries for the 2016 OOH Media Plan Awards is August 31, 2016. OAAA established the OOH Media Plan Awards in 2000 to recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. […]
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APN Outdoor has acquired the outdoor advertising assets of Metrospace Advertising and iOM. Metrospace is an independent operator in Queensland with a portfolio of 100 panels offering many digital convergence opportunities, noted APN Outdoor. The business is changing hands for between $16.3m and $19.5m depending on site specific conditions. […]
Ocean Outdoor has been appointed as the sales, marketing and advisory partner for one of the world’s most iconic advertising locations, The Piccadilly Lights, London. Land Securities will be building on the long term heritage of The Piccadilly Lights by working with Ocean and all stakeholders to create an innovative and exciting global technology hub for London. […]
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MarketsandMarkets Logo According to the new report “Telepresence (Videoconferencing) Market by Component (Hardware, Software and Service), System Type (immersive Telepresence, Personal Telepresence, Holographic Telepresence, and Robotic Telepresence), Industry, and Geography – Global Forecast to 2022”, published by MarketsandMarkets, the global market is expected to reach USD 2.63 Billion by 2022 at a CAGR of 19.6% between 2016 and 2022. […]
“Our guests love the convenience and it saves our front desk staff time they would be answering guests’ questions,” said Terry Landers, general manager of the Hampton Inn Des Moines Airport in Iowa. The property recently installed a touch screen InfoBoard digital signage display from Flyte Systems®. Flyte Systems is a division of Industrial Television Services (ITS), based in Chicago. […]
Digital Signage Connection recently traveled to the Mall of Georgia to see Teamlab Future Park–the first interactive and digital playground of its kind in the Southeast. Part art exhibit, part installation, Teamlab Future Park creates an immersive environment for digital natives to explore their own creativity. […]
The US denim jeans brand True Religion has opened a new small footprint, digital-heavy store concept on London’s Carnaby Street. […]
