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HuffPost on OOH Advertising: Ditch the Demographics?

In a bid to demonstrate the value of targeting consumers by behaviour as opposed to solely by traditional demographics such as age, gender, income or social class, we at KBH have produced new OOH audience categories with our Pen Profiles, using Mosaic, Personicx and TGI data. We studied the behaviour of more than 2,500 consumers, beginning in 2013 and then again last year. […]

huffingtonpost.com
Wed, Jul 13, 2016 at 7:16 PM

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Australian OOH ad operator APN Outdoor ponders double acquisition (Pro Print)

Out-of-home firm APN Outdoor is allegedly contemplating a double acquisition which will see the outdoor media giant take over Queensland's Metrospace Outdoor Advertising, along with assets from Independent Outdoor Media (iOM). The deal could see APN Outdoor fork out some $40m for both Metrospace and iOM’s assets. […]

proprint.com.au
Wed, Jul 13, 2016 at 7:14 PM

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DSS Europe 2016: Dedicated Matchmaking and Networking brings industry together

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digitalsignagesummit.org
Wed, Jul 13, 2016 at 7:13 PM

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Gimbal Offers App Publishers A Supply-Side Platform for Location-Based Advertising

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geomarketing.com
Wed, Jul 13, 2016 at 7:12 PM

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Saddle Ranch Media Sells Interests in PetCARE TV Network to Health Media Network

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news.sys-con.com
Wed, Jul 13, 2016 at 7:11 PM

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MediaPost: Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home Advertising

Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday have joined forces to test real-time vehicle data and analytics for digital billboard inventory across select U.S. markets: Norfolk, Va., Philadelphia, and Chattanooga, Tenn. […]

mediapost.com
Wed, Jul 13, 2016 at 6:49 PM

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Daktronics captures new market share in the digital-out-of-home advertising space

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signlink.co.uk
Wed, Jul 13, 2016 at 6:48 PM

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Looming convergence: digital signage and mobile tech

Raise your hand if this happened to you lately: you walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn’t interactive, you became frustrated. We’ve all been there. […]

Wed, Jul 13, 2016 at 5:07 PM

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The Dynamic Difference – Using Real-Time Creative to Stand Out from the Crowd

This is a four part series exploring the blurred lines between digital and OOH. […]

thoughtleadership.oaaa.org
Wed, Jul 13, 2016 at 4:12 PM

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Diligence, DOOH and Diversity: An Interview with Nancy Hill

From small town to Midtown Manhattan, Nancy Hill has made quite the name for herself. Having entered the advertising industry following her mother’s detection of a job vacancy while reading the local newspaper, Nancy has propelled to her current position as President and CEO of the American Association of Advertising Agencies. […]

Wed, Jul 13, 2016 at 3:47 PM

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Diligence, DOOH and Diversity: An Interview with Nancy Hill

From small town to Midtown Manhattan, Nancy Hill has made quite the name for herself. Having entered the advertising industry following her mother’s detection of a job vacancy while reading the local newspaper, Nancy has propelled to her current position as President and CEO of the American Association of Advertising Agencies. […]

broadsign.com
Wed, Jul 13, 2016 at 2:47 PM

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Elo Announces the I-Series for Windows Integrated Touchscreen Computer

MILPITAS, CA–(Marketwired – Jul 13, 2016) – Elo, a global supplier of touchscreen solutions, today announced the availability of the I-Series for Windows® fully integrated touchscreen computer. […]

digitalsignageconnection.com
Wed, Jul 13, 2016 at 2:43 PM

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Posterscope USA launches recently acquired ad tech platform Liveposter in the US

The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]

usa.pioneeringooh.com
Wed, Jul 13, 2016 at 12:45 PM

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Waterloo Station Doubles as NYC for Ghostbusters Promotion

JCDecaux and Sony Pictures have joined forces and taken over London’s Waterloo Station for a two-week promotional extravaganza around the cinematic reboot of Ghostbusters. […]

digitalsignageconnection.com
Wed, Jul 13, 2016 at 11:46 AM

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Webinar: Essentials for Managing a Digital Signage System

Webinar: Essentials for Managing a Digital Signage System Date and Time: Thursday, July 28, 2016, 2 p.m. – 2:30 p.m. EDT REGISTER HERE Summary: In this webinar, you’ll learn about the benefits of implementing a digital signage system as seen from the point of view of Farmers Insurance Digital Signage Coordinator Jennifer Arani. […]

digitalsignageconnection.com
Wed, Jul 13, 2016 at 11:03 AM

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