Formetco Appears on the TV Show “World’s Greatest”
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Mon, Aug 29, 2016 at 12:28 AM
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The digital world is proving benevolent for outdoor. With digital now accounting for a third of all the sector’s revenues in Australia and with several of the big outdoor groups close to digitising 50 per cent of their metro sites, the medium is transforming at a rapid pace. What makes digital outdoor unique in the history of advertising media is that it offers an unprecedented triple advantage. […]
Who knew that Out-of-Home advertising scores higher than any other media type in Purchase Intent ... BUT only when the creative is good! Alas, since very few OOH ads are pre-tested, there are far fewer successful OOH ads than there could be. […]
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Some industry watchers believe IoT remains in a hype stage yet grabbing obvious traction as some companies are boasting billions of connections. "It's happening quickly, but, yes it's hype," said Jessica Groopman, independent industry analyst and IoT advisor. […]
After digital and mobile, the two other growth areas among U.S. media segments are in-theater advertising, 5.1% and outdoor, 3.3%. Sinking categories are newspapers, 12.7%; magazines, 12.4%; and and radio, 2.8%. […]
While outdoor and radio have been the best performing media categories for the past three years, the divestments have made APN a far smaller company and it is now considered a takeover target. However, News Corp’s 14.9 per cent stake in APN acts as a defence mechanism against other predators. […]
I don’t have the technical background to say this is indicative of anything, but my test so far of the little Asus Chromebit as a simple signage player has been positive. The little $85 Google-approved HDMI stick I bought has been running on a spare screen at World Headquarters/spare bedroom for eight months, and it just keeps ticking along. […]
Employee communication has become one of the most important contributors to organisational effectiveness. It builds trust and engagement among the employees, enhances business performance to influence customer behavior, and directly affects revenue growth and profitability. It’s important to note that the outcomes mentioned above are only attainable through effective employee communication. […]
What does the future of advertising look like in terms of using microsignage? This medium thrives in a highly contextual, close-proximity, dwell-time experience. Engagement is driven by immediacy and opt-in relevance. […]
What does the future of advertising look like in terms of using microsignage? […]
What does the future of advertising look like in terms of using microsignage? I believe micro-signage could be defined several different ways. In the convention center business, I would use the term to define smaller digital signage (20-inches and under) installations. […]
What does the future of advertising look like in terms of using microsignage? […]
What is the most controversial issue in the digital signage industry right now and why? 4K and 8K resolution … Why? Interactivity … Is it touching the screen? […]