DSE BOOTH PREVIEWS Meridian Kiosks DSE Booth Number: S25 Why do people going to DSE need to put your company on their Must See list of booths? Meridian Kiosks will be showcasing their recently updated interactive digital signage software, InterAct. […]
For Gen Z, OOH promises to become a point of ignition and amplification, providing interactive and engaging brand experiences on the fly. Snapping a picture of a creative billboard and sharing it across social platforms is a lucrative form of organic advertising. Interestingly, or maybe naturally, tech companies and social platforms are some of OOH's biggest spenders. […]
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OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. […]
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By Neil Bell, Principal, New South Outdoor. 90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. […]
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Sponsored feature. BroadSign Serv Direct expedites the DOOH sales workflow by eliminating spreadsheets, allowing your sales team to instantly surface the details matching client requirements. Generate proposals in a snap and reduce the multiple exchanges that drag out a deal. […]
New LED technology will free retailers to design unique customer experiences. The experience is what will attract the shopper and keep her engaged. Stores that create three-dimensional customer experiences combine interactivity, displays, recognition of the customer, and the product for sale will have on offer an experience that cannot be replicated. […]
With a show floor around 80,000 square feet and more than 200 exhibitors, you can count on finding something new around every corner at DSE. Some of the best places to start exploring the show floor are the various pavilions and other special areas. The newly created Central Park will be a meeting ground and learning center for attendees in the heart of the show floor. […]
The standard advertising can be now diluted with social, informative, interactive and gaming content. The resulting programming schedule is significantly more attractive and eye-catching. […]
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Telus Toronto Eaton Center wanted to create a third-generation flagship store concept that would bring its “play” approach to life. Nominating Company: Stingray Business, Boisbriand, QC, Canada Venue: Telus Toronto Eaton Center, Toronto, ON, Canada Project: Telus Toronto Eaton Center Category: Retail BACKGROUND Central to its “play” approach was two digital in-store experiences. […]
