The National Center for Missing & Exploited Children and Clear Channel Outdoor Americas Launch Billboard Campaign to Help Bring Home Albuquerque Resident Enrique Medel, Missing Since 2011
Albuquerque, N.M. […]
Fri, Feb 17, 2017 at 8:58 AM
Albuquerque, N.M. […]
I had one of those moments last week at ISE in Amsterdam when you see something, get intrigued by it, and then wonder what the heck its purpose and commercial application might be. […]
With 75% of UK inhabitants now smartphone users, mobile technology has transformed DOOH into a point-of-sale medium that offers exceptional coverage; brands can now reach 98% of the adult population and drive it online with promo codes, creative calls-to-action and apps from anywhere, and at any time. […]
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The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them. […]
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter technology. […]
“This campaign was undoubtedly the best example of how Out of Home (OOH) is being used to its full potential by smart advertisers, engaging audiences across multiple OOH platforms, complemented by mobile, to create an interactive experience that immerse audiences,” said Charmaine Moldrich CEO, OMA. […]
The advent of LED displays is allowing airports to use digital signage for much, much more than just standard flight and baggage information. In addition to delivering information on wayfinding, LED displays are prompting signage creativity in new and exciting ways. […]
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While traditional retail marketing is facing many challenges, advancements in digital signage, video walls and interactive displays are ushering in many new opportunities to attract and engage shoppers. When deployed effectively, this “experiential digital signage” can reinforce store branding, promote customer loyalty and boost sales and revenue. […]
oOh!’s “Porsche Recognition Campaign”, that displayed dynamic creative when a Porsche car passed by a roadside digital billboard at Melbourne Airport, was named among the best in the world in the airport advertising industry by winning the Best Digital Airport Advertising Campaign. oOh! […]
Billboard advertising cost varies greatly depending on location, size, population, campaign duration and demand. For example, 4 weeks of billboard advertising in Baraboo, WI will only cost $250, while a 4-week duration in New York City goes for over $14,000. […]
As technology improvements move at a breakneck speed, concepts and new communication strategies often take a back seat to the newest way to display and communicate ideas, which is why it is paramount to remember that content drives sales and must always remain a priority. […]
I’ve been paying attention to e-paper for about 15 years now, and thought it was pretty cool about three years ago when E Ink introduced a 32-inch display that supported 4,100 colors. Now look at this thing, which has won a Taiwan Excellence award. The 32” ePaper color display supports 1,000s of color and what look like deep blacks for rendering. […]